Fairtrade products are certain items that consumers can buy that comes with a certified seal. This seal ensures that the product was manufactured under quality working conditions, a safe environment and protected human rights. In 2017, 50% of the global population didn’t grow in wealth while the top 1% doubled their wealth. Fairtrade products are a way to ensure that money doesn’t go entirely to corporations and workers can make a liveable wage off of their work. Fairtrade products are often only a few cents more; yet, they can make all the difference when consumers choose to switch to fairtrade products.
Fairtrade During the Pandemic
During the COVID-19 pandemic, Fairtrade partnered with other companies to provide a COVID-19 relief fund. Within two years the partnerships pledged to provide €15 million to Fairtrade’s Producer Relief and Resilience Funds. The money spent on Fairtrade products not only goes to the livelihood of the workers but also helps prevent the spread of COVID-19. The funds will also help small businesses get back on their feet. This will aid with short and long-term relief to Asia, Africa, Latin America and the Caribbean.
Most workers make $2 a day for their labor. Buying Fairtrade products will help people across the globe create a sustainable life for themselves. Here are some common products that consumers can buy under Fairtrade:
- Chocolate: Coca is one of the most detrimental products to produce with one of the most corrupt industries. Coca often causes “poverty, deforestation, gender inequality, child labor and forced labor.” By choosing to buy brands of Fair Trade chocolate such as Divine Chocolate, consumers will be helping workers obtain a liveable income, better relationships with the companies, receive COVID-19 relief aid and maintain a higher minimum price to protect them from price drops.
- Wine: There are more than 50 vineyards that provide Fairtrade wines from Argentina to South Africa. By choosing wines such as Don David Malbec, Sainsbury’s Taste the Difference Azana White Blend, Co-op Irresistible Sauvignon Blanc and Cape Original Moscato Rosé, small-scale farmers are able to “join independent trade unions and enter into collective agreements with vineyard owners.” With this, they are able to “invest in social, economic and environmental improvements.” With wine, in particular, Fairtrade also protects the workers against “toxic agrochemicals” that farmers sometimes spray in vineyards.
- Coffee: Coffee, along with wine, is a heavily used product. Fairtrade offers coffee farmers trade with a minimum price, terms of trade and Fairtrade Premium. Fairtrade Premium allots the workers with extra money on top of the original price to help their communities. Some of the Fairtrade coffee brands include Cafédirect, Equal Exchange and Higher Ground Roasters. Starbuck also provides Fairtrade products.
- Ice Cream: There are many Fairtrade ice cream brands, and many consumers are already eating them. Ben and Jerry’s focuses its business around fair trade products. The company uses all fair trade ingredients, which mostly include cocoa and coffee. Their contribution to fair trade provided coca farmers with $1.5 million in premiums. Using the premiums, farmers can improve their agricultural approves and built their community. Fairtrade also states that since its 2010 partnership with Ben and Jerry’s, the “premium funds have benefitted more than 1,400 farmers and their families through the construction of a medical center, libraries, schools and the production of 400 tons of compost!”
- Cotton: Almost 26 million tons of cotton are harvested every year, yet the cost of cotton remains low. Cotton causes many environmental issues such as the use of agrochemicals, water use and polluted water. This causes many of the cotton producers to put their fresh water at risk. By buying Fairtrade cotton, consumers can protect the cotton industry’s health and safety. Fairtrade also focuses on “unsafe and unfair labor conditions in cotton processing and textile factories.”
These five products are just a few of the Fairtrade products available. A way to know which products to buy is to look for the Fairtrade seal on the product, which is black with a green and blue figure labeled “Fairtrade.” These products are endorsed by Fairtrade America and more products such as bananas, flowers, sugar, tea, honey and vegetables are provided in Fairtrade. With fair trade products that promote sustainable products as well as sustainable living, agricultural workers can improve their living conditions and wages, and ultimately rise out of poverty.
– Maddie Rhodes