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Kellogg’s Helps Smallholder Farms Reduce Poverty

Kellogg's Helps Smallholder Farms Poverty remains one of the toughest global challenges, particularly for smallholder farms situated in rural areas. These farms usually face a myriad of obstacles surrounding resources, finance and a growing, pressing issue — climate change. Understanding the volume of the issue, Kellogg’s, a massive cereal and granola company, has become a pillar of support to empower smallholder farms as a route for poverty reduction. Through strategic collaborations, Kellogg’s helps smallholder farms by fostering sustainable agriculture to promote long-term economic growth.

KELLOGG’S ORIGINS™ Pledge

Fundamentally, Kellogg’s helps smallholder farms by building partnerships to support their climatic, social and economic resiliency. Its goal by 2030 is to reach 1 million farmers, including smallholders and women. As of 2020, Kellogg’s had reached 440,000 farmers around the world. Kellogg’s has constructed more than 40 ORIGINS™ projects globally. For example, Kellogg’s is helping smallholder farms in Ecuador with projects in Cocoa Training and Development. This project’s aim is to diversify the crops grown with the supplier, Olam, and to educate more than 3,000 farmers about pesticides. This would enable diverse crop growth and new income streams for farmers whose initiatives align with the specific contexts and aspirations of the communities they serve. 

Building Farmer Resilience to Climate Change

The company also promotes the use of sustainable farming techniques, such as crop rotation and water conservation, to improve soil health and mitigate environmental impacts. By pushing farmers to adapt to climate change, Kellogg’s is aiding poverty reduction. In 2022, Kellogg’s helped smallholder farms through their partnership with Enveritas, a nonprofit that verifies supply chains for multinational food companies, focusing on hard-to-reach smallholder supply chains in cocoa and coffee. Enveritas addressed that approximately 40% of Kellogg’s Cocoa source originates from Cote d’Ivoire, which gives insight into procedure footprints and the ability to address salient issues such as deforestation and potential interventions to aid smallholders from the climate crisis. 

Continuing into 2023, Enveritas supports Kellogg’s in creating a work plan to further its responsible sourcing goals. 

Fair Trade

Kellogg’s is helping smallholder farmers additionally through its use of Fair Trade ethical operations. Within farming communities, Kellogg’s helps smallholder farms by ensuring that farmers receive fair compensation for their produce, leading to increased income and improved livelihoods. This empowerment enables farmers to invest in better agricultural practices, education and health, contributing to long-term poverty reduction and sustainable development.

Curbing Hunger

As well as aiding the farmers with training and fair pay, Kellogg’s also partners with food banks, these drives limit hunger to reduce the effects of poverty in South Africa. For instance, in South Africa, the Kellogg’s® Better Days project feeds people in desperate need. Among South African children, 11% (approximately 2.1 million) lived in households that reported experiencing hunger, while 30% of children in households without hunger were categorized as living below the poverty line. Kellogg’s partnership with the Kolisi Foundation means that they are able to provide 4,000 meals in the Eastern Cape. 

Kellogg’s steadfast commitment through its work in sustainable sourcing, partnerships with local organizations, climate resilience initiatives and fair trade practices prove that Kellogg’s has made significant strides in the fight against poverty. Its strong consideration of its farmers suggests that there is hope for reducing poverty for farmers globally.

– April Plenderleith
Photo: Flickr

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Brands in the Kitchen Fighting Global Poverty

Kitchen Fighting Global PovertyIn 2015, the U.N. put out a list of Sustainable Developmental Goals (SDGs) to reach by 2030. The focus of these SDGs is to build a better, more sustainable world, inclusive of all countries. While the first SDG is specifically geared towards ending poverty as a whole, the rest of the goals have direct and indirect ways of addressing poverty as well. There are quite a few popular brands in the kitchen fighting global poverty and many are using the SDGs as a guideline for launching campaigns toward ending facets of poverty.

Brands in the Kitchen Fighting Global Poverty

1. Kellogg’s: In an effort toward achieving the second SDG, zero hunger, Kellogg’s launched its Kellogg’s® Better Days campaign. Since 2015, it has donated 2.4 billion servings of food to people around the world suffering from hunger. Among those receiving Kellogg’s food donations have been 3.2 million children. The goal is to feed 375 million people in need by the end of 2030. Kellogg’s also supports Breakfast Clubs in 21 different countries.

2. General Mills: Another cereal brand in the fight against poverty is General Mills. In 2008, CEO, Ken Powell, founded the nonprofit, Partners in Food Solutions. Various other companies have since joined the organization and work together to help African food processors succeed. The goal is to improve food security, nutrition and economic development in Africa. Over 100,000 volunteer hours have been put towards advising these food processors and planning technical or business projects in Africa. Additionally, volunteers from world-class corporations have developed 651 customized projects for their African clients.

3. Nestlé: The company Nestlé has identified a few of the SDGs to target in its sustainability strategy. The third SDG promotes good health and well-being. To support this SDG, Nestlé launched its global initiative, Nestlé for Healthier Kids, with which it hopes to help 50 million kids around the world live healthier lives through nutritional education by 2030. So far, the campaign has reached 27.2 million children. Nestlé also recognizes the need for addressing extreme poverty among workers around the world. As a stride towards SDG 8, decent work and economic growth, Nestlé launched the Nestlé Needs YOUth campaign. The initiative’s goal is to help 10 million young people access economic opportunities by providing them with skills, education and help in making agriculture a more thriving field. Yet another SDG Nestlé aims to help with is SDG 6, clean water and sanitation. Its global initiative, Caring for Water, involves “reducing withdrawals, reusing water and working with others to protect water at a catchment or community level.” Ultimately, the initiative seeks to increase access to safe water and sanitation around the world.

4. Kraft Heinz: With ending world hunger as a pillar of its foundation, Kraft Heinz is yet another brand in the kitchen fighting global poverty. In 2013, it partnered with the nonprofit Rise Against Hunger, which aids in global hunger relief. Kraft Heinz employees have since packaged 15.2 million meals in 30 to 40 countries. Furthermore, the company launched its Micronutrient Campaign in 2001. This campaign resulted in the creation of a micronutrient packet with essential vitamins and minerals, which promotes healthy growth and development in those suffering from hunger. On the 2019 World Food Day, Kraft Heinz employees from around the world included the micronutrient packet in over one million meal packages for families in need worldwide.

– Sage Ahrens-Nichols
Photo: Flickr