Live fasionABLE is a slogan that transcends the fashion industry. It promotes sustainable practices in creating quality products and focuses on empowering women. The shift to ethically sourced products has grown in popularity among the younger generations. ABLE is one fashion business that strives to provide jobs for women in Ethiopia, as well as internationally.
ABLE in Ethiopia
ABLE’s mission is to challenge the culture of the fashion industry by creating transformative opportunities for women. It aims to provide quality products to improve people’s livelihood in Ethiopia. Thus, the business provides many women opportunities for employment. This is one way that ABLE contributes to alleviating global poverty.
ABLE provides jobs for women in Ethiopia exiting the sex trafficking industry. Employed women manufacture scarves and aid in production. The company trains and equips women to make beautiful, cultural and quality scarves. Less than 38.8% of women held positions in the workforce globally in 2020, highlighting the need for businesses like ABLE to prioritize hiring women.
About 80% of women living in rural areas of Ethiopia work in agricultural cultivation and production and rarely receive any compensation for their work. Furthermore, fathers and husbands often place strict restrictions on women. USAID states that one in three women in Ethiopia experiences one type of physical, emotional or sexual abuse in their lifetime. Providing employment opportunities for women increases their autonomy and financial independence.
Women who receive employment are able to provide an avenue for their children and communities to thrive through economic empowerment. According to author Ain Wright, there are five different policy approaches to closing the gender gap in Ethiopia: welfare, efficiency, anti-poverty, equity and empowerment. ABLE utilizes all five of these strategies for women that it hires.
The welfare and the efficiency approach go hand in hand. Providing women with the means to support themselves motivates and empowers them to actively support their communities. Additionally, all women receive encouragement to discover their voices through the strategy of empowerment, anti-poverty and equity.
One challenge in increasing employment for women remains deeply rooted in cultural expectations and gender norms. ABLE has a commitment to creating a culture based on equality and rebuilding women’s lives. The fashion industry offers the highest number of jobs to women globally. Yet, only 2% of these women receive a fair wage. ABLE posts its wages on its website for the public to see, allowing consumers to understand the importance of their purchase.
As ABLE grew, it expanded its network to provide jobs for women in Ethiopia, Mexico, India, Brazil and Nashville, U.S. The company partners with local communities to assist in developing individual economies rather than developing itself into a major fashion corporation. ABLE also believes that telling people’s stories affects consumer awareness. Women with employment there created a podcast to tell their stories of strength and hopes for the future. The podcast and products continue to build consumer awareness, alleviate poverty and empower women.
ABLE is making great strides to grow as a company and maintains its role as an ethically sourced fashion brand. Its efforts have created more jobs for women in Ethiopia, empowering them their families and their communities. Moving forward, it is essential that other fashion companies shift to sustainable and ethical practices.
– Kate Lucht