The video game industry is doing its part in the global fight against COVID-19. The online video game storefront, Humble Bundle, is playing a major role in charitable efforts. As of May 28, 2021, Humble Bundle has raised almost $1.2 million for COVID-19 relief in India and Brazil.
What is Humble Bundle?
Humble Bundle is an online video game store founded in 2010. Since then, the video game bundles that give the company its name have raised money for a wide variety of charitable efforts, from the World Wildlife Foundation to Make-A-Wish. The funds primarily come through the sale of popular video games along with other entertainment items like comic books.
Humble Bundle has garnered almost $200 million through bundles. These often include selections from popular gaming franchises like Civilization, Saints Row and BioShock. Typically a portion of each bundle is donated either to the company’s featured charity of the month or the purchaser’s chosen charity. However, Humble Bundle took a bit more of a drastic approach in May 2021 to help several organizations in India and Brazil during the COVID-19 outbreak.
Humble Bundle created the live “Humble Heal: COVID-19 Bundle” from May 12, 2021, until May 19, 2021, in order to support four different charities working in Brazil and India during the ongoing pandemic. More than 54,000 bundles were sold. India recently experienced a record one-day COVID-19 death toll of more than 6,000 deaths on June 10, 2021. Around the same time, Brazil neared 500,000 overall deaths due to COVID-19. The relief efforts of Humble Bundle and other charities are vitally important for COVID-19 relief.
Humble Bundle COVID-19 Relief Support
The charities supported by the bundle primarily focus on providing medical equipment and care to those in need. For example, in February 2021, Direct Relief granted more than $500,000 in aid to Amazonas in Brazil for roughly 350 oxygen concentrators. The Brazilian state desperately needed oxygen concentrators for local medical facilities and people isolated in rainforests. Similarly, in April 2021, Direct Relief donated $5 million toward the purchase of oxygen concentrators in India as well.
According to a recent report by Doctors Without Borders, countries like Brazil were forced to ration treatments or prioritize some patients over others due to a lack of resources. Humble Bumble supported Doctors Without Borders with donations to ensure that essential health services continue with the necessary medical resources.
GiveIndia also incorporates oxygen supply efforts into its pandemic relief. The charity raised more than $6 million to help boost the oxygen supply in India. GiveIndia also provided financial support for low-income families who lost employed family members during the pandemic. Furthermore, the organization supplied food for those struggling with hunger.
The International Medical Corps, another organization supported by Humble Bundle, is also working to strengthen the healthcare system in India, provide crucial medical supplies and deliver personal protective equipment. Additionally, the nonprofit is working to combat vaccine hesitancy in the country to ensure a successful vaccine rollout throughout the country.
The Impact of Humble Bundle’s Efforts
Humble Bundle supports nonprofits like International Medical Corps and Direct Relief in a unique and creative way. It not only provides significant humanitarian funds to the organizations but also spotlights the organizations and increases awareness and engagement through its platform.
“The generosity received as a result of Humble Bundle’s effort is deeply inspiring and will serve as a force-multiplier to get more aid into these areas to improve the health and lives of those who are most vulnerable,” says Heather Bennett, vice president of Partnerships and Philanthropy at Direct Relief.
The nearly $1.2 million raised by Humble Bundle will certainly help these nonprofits continue their impactful work. This will provide COVID-19 relief in India and Brazil to help hard-hit communities recover and rebuild.
– Brett Grega