Global Poverty and HungerAccording to Look To The Stars, Hard Rock International, WhyHunger and Yoko Ono Lennon (famous Japanese multimedia singer, songwriter and advocate) collaborate to introduce the “Imagine There’s No Hunger” promotion to increase cognizance and finances to reduce global poverty and hunger.

What The “Imagine There’s No Hunger” Collection Encompasses

The inspiration for this promotion for Hard Rock International, WhyHunger and Yoko Ono Lennon’s collaboration to reduce global poverty and hunger came from John Lennon’s famous song “Imagine.” The music is now 50-years-old, and to celebrate, Hard Rock International is launching its “37th Signature Series – the John Lennon, Imagine There’s No Hunger Collection.” Items from this assortment will be available for purchasing digitally and at Hard Rock International’s resorts, restaurants and gaming clubs. This assortment will include different products such as various chemise styles, hats, miniature guitars with complementary stands and remembrance brooches. Merchandise will cost between $16.00 to $29.50.

The creativity behind the products is also derived from famous John Lennon photos and the pattern of the “Imagine” record case. These designs express hopefulness and positivity in helping with Hard Rock International, WhyHunger and Yoko Ono Lennon’s collaboration to reduce global poverty and hunger.

Thoughts on the Collaboration

Look To The Stars reports that Jon Lucas, president of Hard Rock International, said they are pleased to collaborate with WhyHunger continuously. Its teamwork has allowed it to raise $6.8 million to reduce worldwide food shortage and deprivation. The CEO expressed that since the company is centralized around music, the promotion is a very profound way to get people’s attention and donate through purchasing merchandise. Doing so helps Hard Rock International, WhyHunger and Yoko Ono Lennon’s collaboration to reduce global poverty and hunger.

About WhyHunger

WhyHunger aims not only to inquire but to discover long-lasting ways to solve global starvation through different strategies. The organization spends money on curriculums that train people to cultivate food and urge them to teach others. Also, the company informs people where they can locate free meals in America via its “WhyHunger Hotline” program. In addition, WhyHunger enhances neighborhoods by advocating for them and tackling the main reasons for their deprivation and scarcity. Also, 90% of the organization’s proceeds are invested into its syllabuses, such as its “Artists Against Hunger and Poverty” program that allows musicians to utilize their talent in stopping worldwide malnourishment and deficiency.

According to Look To The Stars, besides helping the poor, WhyHunger also benefits from this partnership because 30% of product revenues and at least $450,000 will be given to the organization to assist it with ending global deprivation. Hard Rock International and WhyHunger’s team efforts have resulted in the delivery of healthy foods to neighborhoods in 31 nations and 120,600 households. Also, WhyHunger’s website states that because of Yoko Ono Lennon’s kindness, the promotion has assisted the company in helping over 47,800 people learn how to develop and preserve food.

Yoko Ono Lennon’s Thoughts on the Collaboration

In response to Hard Rock International, WhyHunger and Yoko Ono Lennon’s collaboration to reduce global poverty and hunger, Yoko Ono Lennon said the following. “Fifty years ago, my late husband John Lennon released the song ‘Imagine’ with the hope of inspiring a world at peace and free from hunger. Despite the challenges we face today, his impact and vision shine brighter than ever as we work to create a better, hunger-free world for families worldwide with WhyHunger and Hard Rock International.”

Music lovers can also donate to the promotion by purchasing the John Lennon: “Bermuda Tapes” app. Through this app, people can understand how John Lennon’s voyage to Bermuda changed his outlook. Also, people can listen to unique and unpublished music samples and discover the inspiration for the record while helping Hard Rock International, WhyHunger and Yoko Ono Lennon’s Collaboration to reduce global poverty and hunger.

– Jannique McDonald
Photo: Wikimedia Commons

The Imagine There’s No Hunger campaign is in its sixth year this year. The goal of the campaign is to help children in impoverished regions who suffer from hunger and poverty related issues. The campaign was inspired by John Lennon’s vision for a world at peace and without hunger; it teaches children all over the world to recognize their own power in making a difference in their living conditions and food scarcity. The campaign encourages rural families in impoverished communities to grow their own food, offering sustainable agricultural programs and training in 34 grassroots organizations. Spearheaded by Hard Rock International and WhyHunger, the campaign has accomplished huge gains in the war on poverty. This year, Yoko Ono Lennon has teamed up with Hard Rock International and is advocating for widespread support for the campaign.  Thus far, the Imagine There’s No Hunger campaign has provided enough food in communities to ensure 5.5 million meals for children in 22 countries.

In the months of November and December, the campaign receives special media attention as they encourage the public to get involved in their mission and make donations to help end world hunger for children. A number of musicians have joined the Imagine There’s No Hunger campaign, and participate in fundraising concerts and visits to grassroots organizations. The musicians involved in the campaign use their star power to help bring fans on board with Imagine There’s No Hunger.

By working with grassroots organizations across the world, Imagine There’s No Hunger helps to develop agricultural systems in places that have a weak agricultural condition. The campaign encourages healthy eating and homegrown food; they have helped launch programs that feed children farm-fresh food and teach farmers the proper methods of farming. Imagine There’s No Hunger doesn’t just want to supply a quick order of food for starving countries, but help implement systems and training programs so that countries can subsist on their own and receive income well into the future.

This year, the Imagine There’s No Hunger campaign wishes to make a greater impact than ever before on children living in poverty. With the help of teammate Yoko Ono Lennon, the campaign has received an increase in public attention and advocacy. Ono is scheduled to make an appearance in December in Tokyo to continue her goal of rallying support for the campaign.

– Chante Owens

Sources: Imagine Peace, Why Hunger
Photo: Daily Mail