Movies to Africa
Mobile network provider MTN Ghana has partnered with African Movies on the GO (AMGO), a content provider, to provide over one billion movie lovers access to any of their favorite movies online using their smartphone devices.

The AMGO app will put unlimited African entertainment in the hands of movie lovers on the continent and abroad at a moderate cost. Users can easily watch downloaded videos offline anywhere and anytime on their smart mobile device, and movies can be paid for using MTN Mobile Money or any other electronic payment service of choice.

Apps like AMGO are especially important in the drive to connect more smartphone users in Africa. The continent is already seeing substantial positive change, with the number of smartphone connections almost doubling over the last two years, reaching 226 million. This means that today more than half a billion people across Africa subscribe to mobile services, with the number expected to grow to 725 million by 2020.

The mobile ecosystem indirectly and directly contributed to 3.7 million jobs in 2015. This could potentially help the continent grow its job sector; and if mobile device prices continue to drop as they have, Africa could potentially move over the affordability barrier.

The AMGO app will help the continent do just that by promoting digital access to media and entertainment. The app, specifically, could present a great opportunity for African movie producers according to the CEO of AMGO Group LLC, Nana Osei Aboagye. Equally important, it will also sell African content to the outside world in an effort to change the narrative of the continent.

The ultimate hope is to enhance the lives of the users by enabling them access to these benefits. Currently, the app is available on Google Play for Android devices, but the company plans to get other operating systems on board.

With the release of the AMGO app, Africa will take a big step forward in its digital revolution and enhance its people’s lives.

Mayan Derhy

Photo: Flickr

Cristiano Ronaldo's Selfie App
Cristiano Ronaldo, Real Madrid’s star forward and Global Artist Ambassador for Save the Children, recently released his latest initiative for the organization, the CR7Selfie: Fans with a Cause app.

According to Save the Children’s website, Cristiano Ronaldo’s selfie app costs $1.99 and will allow fans to “take a selfie with Ronaldo in one of several different outfits and poses.” A portion of all money raised from the app, which can be downloaded from the Apple App and Google Play stores, will go toward the non-profit organization.

Save the Children, which was founded in 1932, focuses on providing children in 120 countries around the world with proper education, food and health services, especially in the wake of natural disasters or war. In 2015, Save the Children delivered health care to 22.6 million children, and 11.6 million children participated in the organization’s nutrition programs.

Ronaldo has represented Save the Children as an ambassador since January 2013, directing his attention to the worldwide issue of child hunger. The athlete first realized that he wanted to join the fight against poverty when he learned that one in seven children go to bed hungry every night.

Over the past few years, it has become common for advocates to utilize social media. More than 230 million people follow Ronaldo on his various accounts, which allows Save the Children’s message to spread quickly. Cristiano Ronaldo’s selfie app — The CR7Selfie: Fans with a Cause app — puts this same strategy to use, allowing users to have fun sharing their selfies with the superstar while also supporting the organization’s mission.

Ronaldo is one of the most admired athletes on the planet, making him an expert when it comes to taking selfies. During the premiere of his documentary Ronaldo, he even tried to break the world record for most selfies taken in three minutes. Ultimately, Ronaldo failed in this endeavor, but his widespread popularity could make the new app a huge success.

Liam Travers

Photo: Flickr