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Good360: a Supporter of Charities

good360
Founded in 1983, Good360 has been the nonprofit leader in product philanthropy since its start. Good360, formally known as Gifts In Kind until changing its name in 2011, quickly escalated and became the fastest growing and most efficient charity in the country according to The Nonprofit Times.

The basis of Good360 is it helps companies donate new, nonperishables like apparel, books, toys, personal care products, office and school supplies, and computers along with many other items. Only three years in, product donations valued at almost $44 million that had been distributed to qualified nonprofit organizations.

Because of some of the great work Good360 has done, it has been recognized by both the Committee Encouraging Corporate Philanthropy and Forbes for its success in helping companies drive their bottom lines while doing a social good at the same time.

Over time Good360 created something called Retail Donation Partner Program. This program is what allows local charities to partner with retail stores in their communities. This benefits not only the charities but the local retail stores as well in donating their surplus.

For example, the Washington Nationals baseball franchise  partnered with Good360 and collected donated toothbrushes for people impacted by the 2010 earthquake in Haiti.

With all these things that the company does and oversees there needed to be a set way of doing things. There are three ways to distribute product donations to the needy: warehoused donations, local retail donations and one-time local donations.

To understand fully how great the company is, it’s important to know how these processes work. The warehouse donations process created an efficient means of maintaining large quantities of product that are then broken up into smaller portions that are easier for charities to distribute.

The local retail donations  allow retailers to directly donate to charities in their community. This is beneficial because it helps smaller charities get products straight from local businesses on a continuing basis. This is also good because it creates strong connections between the retailers and charities.

The last way that Good360 distributes product donations is through one-time local donations. This basically entails finding homes quickly that need donations within the local community. This is beneficial because it helps reduce waste and companies don’t need to set up a certain amount that they will always donate each month. It can be an item that they have excess of and, rather than throwing it out, that product can go to a good home. When this happens, local charities are notified of the opportunities for donations in their community and then orders can be filled on a first-come, first-serve basis.

Good360 made it on the Forbes list of the 50 largest charities in the United States. Ranking at number 36, Forbes also gave it 100 percent in the fundraising efficiency category. Only seven of the 50 charities received a 100 percent in the same category.

– Brooke Smith

Sources: Good360, Forbes
Photo: flickr

Corporate Philanthropy at the Highest Level with Good360

Corporate Philanthropy at the Highest Level with Good360
For most people, shopping at a giant retail chain now comes with a high level of expectation. People want their favorite products on the shelves now, in adequate quantities. Rarely does one ever stop to ponder just how the most successful retail and grocery chains move such a large amount of varied product so quickly. The logistical processes involved are so fine-tuned and fast that the systems themselves bear admiration. What if those logistical success strategies worked elsewhere?

Nonprofit organizations the world over sometimes struggle getting provisions to those who need it most for a myriad of reasons; not enough donations, not enough people, slow legal channels. The list could presumably stretch on with no end. One nonprofit group has already solved the problem by employing much the same techniques retailers use to rocket products from the warehouses to the store shelves, and they’re doing it with the help and cooperation of private enterprise.

Good360, formerly Gifts In Kind, began in 1983 by accepting a donation of office supplies worth over $11 million from the company 3M and has never looked back. The nonprofit accepts corporate donations like this from a multitude of businesses who need to clean up their balance sheets by unloading unsold assets and backed up inventory. Transferring such donations to Good360, those companies also build a reputation for corporate philanthropy. Good360 then distributes these goods to a network of charities and other nonprofit groups from their own warehouses. Donations get to where they are most needed even faster. The added bonus is also a boon to the environment because the practice doesn’t involve landfills whatsoever.

Continually highly ranked by Forbes as an efficient charity, Good360 works with many top corporations. Most recently, as of October 2012, they were ranked 29 out of 100 charities by the publication. Good360 depends on $306 million in private support, while generating $311 million in total revenue, giving 99 percent of that to charity. They’re totally dependent on their donors and are 100 percent effective in fundraising.

According to Good360’s website, the firm works only on 1.8 percent of the total value of products donated, which is astounding considering that they’re able to expedite it to charities almost as fast as new products are delivered to stores. The process is so environmentally conscious and efficient that employees from larger, for-profit firms are allowed to learn from Good360.

In the last 14 years they’ve grown exponentially, forging corporate working relationships with well over 40 percent of Fortune 500 companies. They’ve gone to great lengths to increase corporate philanthropy and facilitate international seminars on it. Since 2009, Good360 has taken another technological step forward by joining forces with the American Trucking Association so that trucking organizations can donate transportation to aid shipping in the name of charity. Strategically, the move is brilliant because it strengthens an already strong, logistical network and has forged new working relationships.

In July 2013, Good360 named Chris Blake their new Executive Vice President (EVP). He was the former President of K.I.D.S., Kids in Distressed Situations, another nonprofit. He brings a career of expertise of successful fundraising in the nonprofit sector that meshes perfectly with Good360. Blake was elemental in fostering working relationships between community groups and major companies for K.I.D.S. This new hire increases not only business and operational knowledge but leadership capacity as well.

Good360 has done nothing but grow and improve since its inception. The innovative strides it has made are undeniable. Nothing less than success can be expected of their organization when faced with high demand for products globally. Good360 is a great example of what can be achieved using strong logistics for giving rather than buying and supports economic prosperity for all involved.

– David Smith

Sources: Good360, Forbes Top 100 Charities, Chris Blake Joins Good360
Photo: Photopin