The results of #GivingTuesday show that 2016 turned out to be a successful year in giving back to charity. In contrast with the high spending that occurs on Black Friday and Cyber Monday, #GivingTuesday offers a chance for the public to give back to charitable causes. According to the statistics, #GivingTuesday has demonstrated “double-digit growth,” projecting much hope for future years. Below are seven ways in which #GivingTuesday exceeded expectations this past year.
- iDonate is a popular giving platform that participated in funding for this year’s #GivingTuesday. It was revealed that this fifth consecutive year of the campaign accrued more support than other years. In fact, since 2012 when the campaign began, #GivingTuesday surpassed the initial first-year earnings from $12 million to $168 million for 2016. In addition, $50 million has been donated since 2015, which shows a 44 percent increase in total proceeds.
- Early data shows that the campaign received around 1.56 million donations. The average contribution was over $100, and online donations increased by 20 percent.
- #GivingTuesday has gained momentum partially due to the increased utilization of mobile phones and advocacy from celebrities and major companies. The top five issues advocated for this year were education, environment, animals, health care and international affairs.
- The use of infographics this year have illustrated the impact #GivingTuesday has had. Similarly, funding platform CrowdRise used a virtual reality app to construct a building in which each brick represented a donation. Final donations ended up constructing a “Giving Tower,” virtually rising 6,853 feet tall which realistically surpasses the world’s current tallest tower in Dubai.
- The Bill and Melinda Gates Foundation started off #GivingTuesday 2016 by agreeing to match one million dollars worth of donations given on www.globalgiving.com at 50 percent. The Foundation’s initial goal of reaching 50 percent was achieved within the first few hours. The Foundation then raised its match point from $500,000 to $900,000. Ultimately, they succeeded in giving back to 9,800 charities.
- #GivingTuesday’s founding organization, 92y, compiled a report that revealed increased participation compared to previous years. In 2016, 98 countries participated in #GivingTuesday. Participation from 82 percent of the world’s largest companies, such as AOL and Macy’s, also increased.
- Other online funding platforms such as Blackbaud, Network for Good, CrowdRise, Razoo, GoFundMe and IndieGogo added to the advanced momentum. Blackbaud saw a 33 percent increase in nonprofit donations, Network for Good raised $7,654,954, CrowdRise raised over three million dollars from an accumulation of 26,018 donations, Razoo reached 2,556 charities, GoFundMe increased earnings by 46 percent from 2015, and IndieGogo hosted 132 campaigns, gaining 8,400 backers.
The Borgen Project participates yearly in #GivingTuesday and encourages readers to help give back to the world’s poor. Given the consistent growth seen over the past five years, Nov. 28, 2017, projects to be another prosperous year for giving back.
– Amy Williams