#GivingTuesday Charity
The results of #GivingTuesday show that 2016 turned out to be a successful year in giving back to charity. In contrast with the high spending that occurs on Black Friday and Cyber Monday, #GivingTuesday offers a chance for the public to give back to charitable causes. According to the statistics, #GivingTuesday has demonstrated “double-digit growth,” projecting much hope for future years. Below are seven ways in which #GivingTuesday exceeded expectations this past year.

  1. iDonate is a popular giving platform that participated in funding for this year’s #GivingTuesday. It was revealed that this fifth consecutive year of the campaign accrued more support than other years. In fact, since 2012 when the campaign began, #GivingTuesday surpassed the initial first-year earnings from $12 million to $168 million for 2016. In addition, $50 million has been donated since 2015, which shows a 44 percent increase in total proceeds.
  2. Early data shows that the campaign received around 1.56 million donations.  The average contribution was over $100, and online donations increased by 20 percent.
  3. #GivingTuesday has gained momentum partially due to the increased utilization of mobile phones and advocacy from celebrities and major companies. The top five issues advocated for this year were education, environment, animals, health care and international affairs.
  4. The use of infographics this year have illustrated the impact #GivingTuesday has had. Similarly, funding platform CrowdRise used a virtual reality app to construct a building in which each brick represented a donation. Final donations ended up constructing a “Giving Tower,” virtually rising 6,853 feet tall which realistically surpasses the world’s current tallest tower in Dubai.
  5. The Bill and Melinda Gates Foundation started off #GivingTuesday 2016 by agreeing to match one million dollars worth of donations given on at 50 percent. The Foundation’s initial goal of reaching 50 percent was achieved within the first few hours. The Foundation then raised its match point from $500,000 to $900,000. Ultimately, they succeeded in giving back to 9,800 charities.
  6. #GivingTuesday’s founding organization, 92y, compiled a report that revealed increased participation compared to previous years. In 2016, 98 countries participated in #GivingTuesday. Participation from 82 percent of the world’s largest companies, such as AOL and Macy’s, also increased.
  7. Other online funding platforms such as Blackbaud, Network for Good, CrowdRise, Razoo, GoFundMe and IndieGogo added to the advanced momentum. Blackbaud saw a 33 percent increase in nonprofit donations, Network for Good raised $7,654,954, CrowdRise raised over three million dollars from an accumulation of 26,018 donations, Razoo reached 2,556 charities, GoFundMe increased earnings by 46 percent from 2015, and IndieGogo hosted 132 campaigns, gaining 8,400 backers.

The Borgen Project participates yearly in #GivingTuesday and encourages readers to help give back to the world’s poor. Given the consistent growth seen over the past five years, Nov. 28, 2017, projects to be another prosperous year for giving back.

Amy Williams

Photo: Flickr

#GivingTuesdayTo many, the day after Cyber Monday is just that. To the philanthropic community, however, it’s the biggest spending day of the year. #GivingTuesday launches the holiday donation season by mobilizing donors across the globe to raise money for poverty reduction.

92Y, a cultural center in New York City, organized #GivingTuesday in 2012 as a means “to celebrate and encourage giving” among diverse groups and communities. Each year, the event grows in support and profit as donors take to social media to spread the word.

“#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities,” claims the event’s website. “It also brings together the collective power of a unique blend of partners—nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.”

On December 1, #GivingTuesday raised $116.7 million, more than doubling the previous year’s profit. At least 30,000 donors in 68 countries made contributions to various charitable organizations in honor of the event. Supporters donated more than 1.08 million gifts at an average of $107.

Social media users tweeted the #GivingTuesday hashtag 1.3 million times in the course of 24 hours, exceeding 2014’s report by 86 percent. Education ranked among the top causes as a popular topic.

“This is truly a cause for celebration,” Henry Timms, executive director of 92Y, told the Chronicle of Philanthropy.

The donations raised during the event aided several poverty reduction programs across the globe.

The Malala Fund created an education campaign for girls in developing countries who rarely spend more than three years in school. Each year in school raises a girl’s potential earnings by 10-20 percent. Thanks to donors, 300 Kenyan girls will be able to continue their education with tech training programs and 200 Syrian refugees can return to school.

Old Navy pledged one dollar to the Boys and Girls Clubs of America (BGCA) each time a Twitter user tweeted a picture of a good deed with the hashtag #UNselfie. BGCA helps struggling American youth complete their education and achieve responsible, productive futures.

For those who couldn’t afford monetary donations, #GivingTuesday offered a money-free opportunity. (RED), a nonprofit group committed to fighting AIDS, provided 10 days of free treatment for each social media post or video that mentioned the group.

The immense success of #GivingTuesday has created an atmosphere of hope around the globe.

Sarah Prellwitz

Sources: Philanthropy, BGCA, Giving Tuesday, Huffington Post, Malala, PRNewsWire
Photo: Build On

The second annual #GivingTuesday kicks off the giving season December 3. This movement, initiated in 2012, is comprised of over 4,000 charities, families, businesses and individuals dedicated to transforming the giving season.

The holiday season has become synonymous with spending. Quasi-national holidays have emerged from this season such as Black Friday and Cyber Monday. #GivingTuesday aims at declaring December the month of giving.

More than 30% of annual giving is done in the month of December. #GivingTuesday works to enhance this already remarkable effort by encouraging groups and individuals to talk with their families, friends, neighbors and colleagues about the importance of giving and to find creative new ways to raise funds and help out in their communities.

The 2013 GivingTuesday message is: “Every action counts, every dollar matters, and when these things come together, they make a powerful statement about who we are.”

This message of giving back has reached far beyond the borders of our great nation. Countries such as Australia, Canada, Mexico, Chile, Singapore and Latin America are also giving back through this movement.

Many partners have put forward creative ways of giving back this year through the use of social media to create a movement. Some of the astounding partners are Avon Foundation for Women, Bank of America, Big Brothers Big Sisters of America and The Home Depot Foundation.

Individuals can also participate in this giving movement. Some ideas include:

– Organize a fundraiser to maximize the giving to your desired charity

– Volunteer your time to a cause you are passionate about

– Use social media to encourage your networks to give back during the season

– Sell some unnecessary items or homemade goodies and donate the proceeds

– Match every dollar you spend on something frivolous (like coffee!)

As Borgen Project supporters, readers are encouraged to donate to the Borgen Project this giving season. Click here to make a donation!

#GivingTuesday is all about increasing the awareness of our ability to give back. Find your way to contribute.

– Caressa Kruth

Sources: #GivingTuesday, UN Foundation, Charity Navigator
Photo: K-Love