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Ethical FashionWith a mission of empowering women through fashion, the Ethical Fashion Initiative (EFI) unites people from impoverished communities across the world to turn their passions and skills into an income for themselves and their families. Women and men from Afghanistan, Burkina Faso, Côte d’Ivoire, Haiti, Kenya, Mali, Tajikistan, Uganda and Uzbekistan are able to sell their crafted goods through the Ethical Fashion Initiative.

Goal to Reduce Global Poverty

Beginning its work in 2009, EFI proudly creates long-term and sustainable jobs. Beyond this, they also contribute to six of the Sustainable Development Goals (SDGs) directly and two indirectly. The SDGs are 17 United Nations (UN) goals focused on providing a better and more sustainable future for the world.  The UN created the goals in 2015 with a timeline of achieving each by 2030.  EFI believes that to achieve the SDGs, sustainable and ethical fashion has to play a significant role.

The Ethical Fashion Initiative operates as part of the International Trade Centre’s Poor Communities and Trade Programme (PCTP). It continues the mission of PCTP to reduce global poverty through empowering entrepreneurs in impoverished communities. It also bridges the gap between development and fashion in these countries. Finally, it empowers community artisans to grow their skills and knowledge while making a consistent and reliable earning for themselves.

Supporting Communities and Building Infrastructure

Beyond just connecting these artisans to the fashion world, EFI works to support and sustain its artisan community. Beginning in 2015 with one hub in Kenya, the EFI now operates through hubs in various countries to create a business infrastructure.    With quality control initiatives, management support, workshops on industry education and professionalism, EFI does more than just provide a space to sell crafts.

Connecting Local Artisans to Global Brands

The Ethical Fashion Initiative has connected local artisans to global brands like Biffi Boutiques, Carmina Campus, Chan Luu, Instituto-E, Isetan, Karen Walker, Marni, Mimco, Osklen, sass & bide, Stella McCartney, United Arrows, Vivienne Westwood and Yanvalou Designs. Not only are these brands supporting the artisan of the Ethical Fashion Initiative, they too are working towards the end of global poverty.

Monitoring Progress through RISE

Respect, Invest, Sustain and Empower are the words behind EFI’s acronym RISE. RISE is the initiative’s program dedicated to monitoring and tracking the sustainability, supply chain and production of these artisanal products. RISE is also responsible for connecting the product to the consumer. The program is able to do this through its three-tier system: assess, control and trace. From “product passports” to highlighting specific local artisan communities, RISE communicates the EFI mission globally. RISE also demonstrates how the consumer can play a role in ending global poverty through sustainable fashion.

Beyond the products it connects the world to, the Ethical Fashion Initiative also connects the world to the people of its community. From purses and backpacks to pillows and shoes, the Ethical Fashion Initiative is taking a stance on global poverty. It is fighting for a better tomorrow through ethical fashion. This connected global market is more than just high fashion, it is a resource for many people to create a better future for themselves and the world.

– Annaclaire Acosta
Photo: Flickr

Ethical Fashion
Slow fashion, also called ethical fashion, has become more popular over the last several years. Surveys showed that shoppers were 10% more interested in knowing how manufacturers make their clothes in 2020 than they were two years before. Meanwhile, the surveys showed that around 66% considered sustainability when purchasing products. Slow fashion has countless benefits from alleviating environmental strain to stopping animal cruelty. Also, slow fashion can help end world poverty. By buying ethical fashion, consumers directly aid companies that care about their employees. These shoppers are also opening many new industries within world economies and providing the makers who sew their clothes a better quality of life.

Brands that Care

People who desire change in the fashion industry and better working conditions for garment makers have created many ethical fashion brands. These companies seek to spread awareness about harmful working practices. They want to give back to the communities that contribute to their work. They aim to show the public that customers can have beautiful clothes without exploiting people in the process. These brands strive to support garment workers who would, otherwise, be living in poverty.

One brand that recognizes that slow fashion can help end world poverty is Able. The brand started in Ethiopia in 2010 to give women who wanted to leave the sex industry a chance to find work. Since 2018, Able has started a movement called the “Accountable” and published its worker’s wages. The movement aimed to give its customers full transparency and educate the public on what a “living wage” includes and inspire them to demand the same for other brands.

Another example of an ethical fashion brand is Seza’ne. Starting in 2013, Seza’ne’s focus is on “helping the next generation.” This led it to start the nonprofit Demain (meaning “tomorrow” in French) in 2017, which is focusing on improving education access for disadvantaged children worldwide. Partnering with other education charities, Demain has started a monthly program named “The Call of the 21st.” This program includes donating 10% of the profit Seza’ne makes on the 21st of each month to its supported charities. It also ensures that Seza’ne releases a new design each month with the intent of donating 100% of the profit. Demain supported over 30,000 children and has collected over $3 million for its supported charities.

Buying Less

Since ethical fashion pieces are more expensive, customers receive encouragement to buy less. Besides considering the price, the clothes last much longer and thus buyers do not have to replace them as frequently. Buying less helps garment workers because they have less pressure to make more clothing in exploitive working conditions.

A typical fast-fashion brand expects to put out a new fashion line every two weeks. Garment workers often experience inhumane working days, working 11 hours or so with no breaks due to the high demand. To make the clothing cheap for customers, these companies pay their employees very little. Sometimes, they receive as little as 50 cents an hour. This system limits workers to poverty, as they have no time to find other sources of income.

Boosting the Economy

Perhaps it is counterintuitive that buying less clothing could have a positive impact on our economy. However, slow fashion opens up many new industries that do not exist under the fast fashion model, particularly through a system called “circular fashion.” This aims to use and restore clothing for as long as possible.

Because people throw most clothes away when they do not want them or when garments have damage, they lose more than $500 billion every year. Meanwhile, clothing from slow fashion brands tends to last longer and customers can wear them longer, which opens up many new industries to increase a garment’s life. Examples of possible industries include clothing repair, fixing damaged clothing as well as adjusting clothing sizes or altering clothes to fit new trends. Furthermore, one can also partake in clothing resale, selling clothes so people who want sustainable clothing on a smaller budget can purchase them second-hand. Lastly, people can utilize clothing rental, especially in the case of when they will use clothing for a short amount of time such as in the case of formal clothing for children.

Outside Fashion

Outside of the fashion industry, slow fashion can help end world poverty and boost the economy in the same way other industries can. Giving the people who make clothing a livable wage and helping them rise out of poverty allows them to purchase more U.S./European products.

Slow fashion can help alleviate world poverty because it allows the people behind these brands to continue carrying out their beneficial work. It demands that the people making clothing receive just pay and have safe working conditions. When garment workers obtain support, they are able to have access to resources for themselves and their families.

Mikayla Burton
Photo: Wikipedia Commons

Ethical FashionOperating under a set of core ethics, sustainable fashion brands eliminate harsh impacts on the environment while also providing safe workplaces and fair wages for the individuals making the products, the majority of whom are women. U.N. Women says increasing female employment “boosts productivity, increases economic diversification and income equality.” This is a major step forward to the alleviation of global poverty in developing nations. Keep reading to learn more about these five top ethical fashion brands.

5 Ethical Fashion Brands Focused on Poverty Reduction

  1. ABLE
    This brand focuses on providing ethical fashion by supporting economic opportunities for women in an effort to eradicate poverty. After seeing firsthand the effects of generational poverty in Ethiopia, Barrett Ward, ABLES’s founder, created the company to give “women an opportunity to earn a living, empowering them to end the cycle of poverty.” With 45 million women employed in the fashion industry, ABLE sees the investment in women as a necessary business strategy to bolster communities and economies worldwide. The company is proud that 98 percent of its employees are women and challenges the culture of the fashion industry by publishing wages, an act of transparency directly attributed to the protection and empowerment of the women it invests in.
  2. Parker Clay
    Parker Clay is a company that values timeless craftsmanship in order to provide quality leather goods to its consumers and economic opportunities for its artisans. But at its core, the founders saw an “opportunity to empower vulnerable women through enterprise” after learning that many women and girls are targets for prostitution and human trafficking in Ethiopia. In fact, in the country’s capital, around 150,000 work in the commercial sex industry.

    Parker Clay partners with Ellilta – Women At Risk, a nonprofit based in Ethiopia that helps women from being lured into prostitution or trafficking. Many of the women supported by this organization work at Ellilta Products where Parker Clay sources its blankets. Providing women with an opportunity to work is more than just a job, Parker Clay believes it is the start to social and economic stability.

  3. KNOWN SUPPLY
    By reimagining the process of apparel production, KNOWN SUPPLY works “with underserved populations … to show the powerful impact clothing purchases can have” by supporting the women who make the clothes in more than one way. KNOWN SUPPLY chooses to celebrate each maker by “humanizing” each product with signatures.

    The company also provides consumers with clear information about the country where each ethical fashion good is made, accompanied by a gallery of the women who make them. This feature gives consumers a look into the lives and communities being directly impacted by their purchases.

  4. Carry117
    At Carry117, providing economic empowerment to at-risk women is a necessary foundation for sustainable development. This brand, based in Korah, Ethiopia — a place where disease and poverty run rampant — believes that when women are empowered, families are strengthened. Their goal is to give these individuals “a hand up out of poverty, with a unified desire to bring change to the community.”
  5. Anchal Project
    In 2010, Colleen Clines, Co-Founder and CEO of Anchal, was inspired to start the company after a trip to India where she learned about “the extreme oppression women faced as commercial sex workers.” Today, the nonprofit not only sells fair-trade goods made of artwork and textiles significant to the artisans’ journey to empowerment but also provides holistic opportunities for the artisans to stay empowered in their communities.

Danyella Wilder
Photo: Flickr

What you wear tells a story
Reflect is a new brand founded by young entrepreneurs in Istanbul who believe that what you wear tells a story. The Borgen Project had the opportunity to catch up with Ece Altunmaral, one of the founders of the organization, and asked her questions concerning the origins of their organization’s story and what awaits them in the future.

What is “Reflect”?

How did the idea come up and what were you thinking of changing in the clothing industry?

“Reflect is a textile-oriented design studio, creating narrative products for both organizations and individuals. The studio operates with ‘storytelling design’ and ‘responsible production’ in its heart and relies on the power of stories that make feelings tangible and ideas memorable.

The idea came up as a reaction to the facts we heard about the dirty textile industry, and also as a realization that clothing is a great medium of communication and could be used for a good purpose. Although not widely known, the textile is the second most harmful industry to the environment, only after oil. The process behind our clothes is also kept opaque. We do not know where the fabrics of our clothes are sourced from, nor do we know how many people worked in the making of them.

On the other hand, clothes are the first thing we see when we meet a person. What you wear tells a story, and clothes are dialogue starters. So we thought, ‘why not use clothing as a medium to deliver a message, to highlight stories on social issues through a unique way of design?’ Radical change takes time, but we aim to challenge the current clothing industry by introducing transparency, responsible production and story-telling design.”

 Three Articles in Reflect’s Manifesto

Starting with the article “What You Wear Tells a Story,” would you mind sharing with The Borgen Project the meaning behind the three articles you picked for your manifesto?

  1. Article 1: What You Wear Tells a Story. Appreciating the value of involvement, engagement and different perspectives, we develop our products “together” with designers and brands. The design process starts with collaborative workshops, results in lacing the outcomes onto fabrics and turning them into narratives. Accordingly, we invite all of our clients to become a part of the solution by designing stories around “Sustainable Development Goals”, which focus on environmental, political and economic problems that the world faces.
  2. Article 2: Radical Transparency Establishes Trust. Embracing the worldwide movement of “slow fashion,” we reject being part of the damage that the fashion industry causes on the environment. We guarantee an ethical and transparent operation from production to distribution while only producing internationally certified sustainable products and assuring long-term use.
  3. Article 3: Every Purchase Is an Endorsement. This last article is actually the reason why we have started a company. Every dollar we spend makes an organization live a day more. We do hold the power in our hands by choosing to shop from responsible companies. As three co-founders, we wanted to create a better alternative for responsible consumption.”

Designing “Solidarity”

How was the designing process of your first ever product “Solidarity?” What does it reflect about your organization?

“In our first collection Solidarity, we identified our social challenge as ensuring inclusive and quality education for all. We focused on displaced Syrian refugee children living in Istanbul. We organized art therapy workshops in collaboration with a local NGO. Our creative art therapy workshops encouraged them to express their thoughts, feelings and experiences in a unique and subjective way through art. Their expressions have turned into the design of our garments. Our first organization is the leading example of our collaborative and participatory approach to communities around us as a brand.”

The Impact of the Organization

What kind of impact do you aim to bring to life and clothing industry by showing people that what you wear tells a story? What is the outcome of the desired social and environmental impact of the “Reflect” so far?

“Since our first day of operations (October 2016), we have reached out to 143 refugee children aged from 7-12, who live in Istanbul, to get empowered through our art therapy sessions. Through our sustainable production process for the manufacturing of our first two collections, we saved 53 percent of material waste and 77 percent of water compared to global industry standards. Furthermore, through partnerships with ateliers, we enabled the employment of 43 textile workers under fair-trade conditions.”

The Future

What waits for the organization in the future?

“For our products to be made accessible worldwide. We want to help increase the number of individuals who care about social and environmental causes across the world with our strong corporate commitment to the realization of sustainable development goals. We want more people to buy garment products manufactured sustainably and become part of the solutions that address such challenges through directly impacting vulnerable groups with every purchase they made from reflect.

We would scale up our impact through increased e-commerce activities and physical presence of Reflect products in major markets (European Union and North America). Moreover, we aim at expanding our market share in B2B partnerships for garment products. We are aiming to increase the number of long-term collaborations with mission-driven organizations. Also, we started our application procedure to become a Benefit Corporation (B-Corp) by fulfilling all the required criteria. By mid-2019, we want to become a registered B-corporation!”

Reflect is doing its part to provide sustainable clothing to the mainstream market. The organization is also reaching out to communities around the world, working with refugee children, supporting sustainable sourcing and working for a better future for our planet.

Orçun Doğmazer
Photo: Flickr

Fast Fashion
The fashion industry used to be “four seasons in a year; now it may be up to 11, 15 or more.” This phenomenon is resulting in “fast fashion.” Currently valued at $1.2 trillion, with more than $250 billion spent in the U.S. alone, the fashion industry has exploded as increased wages have increased demand. With this overload in consumption, there is inevitably much waste which damages the environment and exploits poor workers.

According to the Environmental Protection Agency, 15.1 million tons of textile were created in 2013. More than three out of every four garments has been incinerated or put in landfills. Traditionally, the U.S. has tried to reduce waste by selling used clothing to countries such as Pakistan, India, and Russia. With the strong dollar and increasing availability of cheap clothing from Asia, however, demand for secondhand clothing has decreased. As a result,  large amounts of waste needed to be taken care of.

The fast fashion industry also imposes an immense burden on the environment. The industry produces “10 [percent] of global carbon emissions and remains the second largest industrial polluter, second only to oil.” Producers consume nearly 70 million barrels of oil a year in just the production of polyester fiber and dump 1.7 million tons of dyeing chemicals into the environment. The industry also goes through an estimated 1.5 to 2.4 trillion gallons of fresh water a year, polluting much of it and damaging both human health and the environment.

While recent progress has created worker empowerment, the use of cheap labor in the fashion industry has been marred by tragedy. In 2013, a garment factory in Dhaka, Bangladesh collapsed, killing more than 1,100 people. Like other countries experiencing immense poverty, Bangladesh would “see its economy collapse” without the textiles industry. Brands such as Gap, Adidas and H&M have also been criticized for using child labor, paying wages of 50 cents per hour and demanding 10-hour shifts. With other options only as good as intensive agricultural work, many uneducated women find these abusive jobs as their best options. Workers also have had very little leverage in negotiating their working terms and so have less job security.

As all these issues continue to be exposed, however, progress will continue to be made. Since the factory collapse, registered trade unions in Bangladesh have increased from three to 120 and wages nearly doubled. As consumers have grown warier, smaller brands have emerged to promote the “slow fashion movement,” where people shop for quality over quantity and buy products made of sustainable materials. Larger brands have also sought change. H&M and Patagonia launched trade-back programs where customers can send in unwanted clothing that will be recycled and sold again. Nike has also worked to eliminate child labor and improve working conditions.

Although it is always great to see businesses take the initiative in improving the fast fashion industry, the ultimate dictator of change is the customer. Customers are the deciding factor in what companies produce. If the purchasing culture changes to one where customers primarily value how companies have treated its workers and the environment, then the necessary change will follow.

Henry Gao

Photo: Flickr

Oliberté

Although the average consumer would be willing to pay 15% more for a product to ensure it was not made in a sweatshop, doubling the salary of a sweatshop worker would only increase prices by 1.8%. It is surprising, then, that the shoe industry continues to support sweatshop conditions.

Many clothing brands have attempted to be a force for good. Footwear brand TOMS has become a major force for the “one-for-one” charitable model that has since been picked up by many brands. Nike, a brand notorious for its own labor violations, has engaged in a variety of charity products. These options are readily available, but for a brand that improves labor conditions and empowers workers in Africa, you cannot do better than Oliberté footwear.

Oliberté, which describes itself as “the world’s first Fair Trade Certified footwear manufacturing facility,” was founded by Canadian Tal Dehtiar, founder of MBAs Without Borders. Dehtiar describes his goal as not simply creating an ethical brand of African footwear, but creating a quality brand of African footwear. “We don’t want people to think of Africa as the next China. We want them to think of it as the next Italy,” he said.

With its stylish selection of shoes and footwear, along with its waterproofing “gorilla wax,” Oliberté does just that. All Oliberté shoes are made at a factory in Addis Ababa, Ethiopia. By working to increase employment and fair wages, along with improving working conditions at its own factory, the company supports breaking the generational cycle of poverty through social enterprise, a key point in its business plan.

Along with promoting ethical pay for workers in Ethiopia, Oliberté shoes are sourced from free-range cows, sheep and goats. This is very important for the many Ethiopians who remain economically independent on livestock.

Stylish, sturdy and ethical, Oliberté shoes are not simply a footwear brand but a new perspective on Africa. Instead of casting Africa as weak and hopeless, the brand supports empowerment that goes beyond the traditional white savior narrative of many brands working in the region. And the shoes feel great.

– Andrew Michaels

Sources: Good, Stand 4, Oliberté, Oliberté 2
Photo: Atelier Fifty Five

“The fashion industry in the past several years has redefined how to market, how to brand, how to raise awareness, and how to inspire others,” said Ray Chambers, with United Nations special envoy for malaria. “I think the fashion industry will lead the emergence of so many of the developing economies.”

There are consistently more and more global campaigns supporting social and economic growth, assisting in development and lifting people out of poverty through ethical fashion. Even the United Nations has two initiatives specifically focused on employment through apparel production and trade. One is Fashion 4 Development  (F4D),  supported by the UN Educational, Scientific and Cultural Organization  (UNESCO), providing economic opportunities for women and men around the world to help lift them out of poverty.

F4D partners with organizations such as Advanced Development of AfricaFashion Designers Without BordersWomensphere, and with first ladies around the world to raise awareness and money to build more sustainable futures—the core principles of F4D. First founded in 1996, and then later re-launched in 2011 by former supermodel Bibi Russell, who works “to preserve the heritage of my country, foster creativity, provide employment, empower women, and contribute towards the eradication of poverty.” F4D has helped more than 100,000 people in Russell’s home country of Bangladesh through a local textile business, and has ongoing initiatives in Ghana, Nigeria and Botswana with a specific focus on promoting African designers and producers in the global market.

Another UN project, jointly run with the World Trade Organization (WTO) through the International Trade Center (ITC), is the Ethical Fashion Initiative.  First conceived of by an Italian shoemaker, Simone Cipriani, who saw no reason why Italy’s model of fashion production could not be recreated in Kenya.

Mr Cipriani sought out unemployed and underemployed women with experience in basic beadwork and tailoring, and with training he has turned his small idea into a profitable company. Ethical Fashion had sales of $900,000 in 2012, and employs 1,200 women full time. Their wages have gone from about $2 a day to nearly $8 and this income then circulates back into the community and further expands economic growth. Many other fashion houses have since started projects with the Ethical Fashion Initiative as well.

Regionally, many designers have started programs in the same vain. Tete (Maria Teresa) Leal, an Ashoka Fellow, started her mission in the ’80s to help women use high fashion to tackle poverty in Rio de Janeiro, Brazil. Her cooperative, COOPA-ROCA, was started in Rio’s most populated slum, first training women in manufacturing and business skills. She then started receiving high-quality fabric donations and was then able to create a full collection, eventually selling it all over the world. In America designer Tory Burch, the second youngest self-made, female billionaire, has started a program with Accion providing microloans to small, fashion business hopefuls. She provides capital as well as mentoring and training. “It’s about investing in people who might otherwise not have the chance to pursue their goals. It’s also incredibly important to the economic recovery of our country,” Burch said. To date, the program has distributed almost 100 loans, each worth an average of $7,000.

– Mary Purcell

Source: Forbes, The Economist
Video: You Tube

 

ethical-fashion-development-africa
Aid money is not just about hand-outs, it is more and more about igniting and fostering long term, self-sustaining development projects. A key tactic in this is providing training and support for small-business ventures that lead to self-employment and job growth.

One such project funded by the World Trade Organization (WTO), International Trade Center (ITC) and the UN, called Ethical Fashion, makes handbags, accessories and clothing for world famous designers. This project was conceived by Simone Cipriani, an Italian shoemaker, who saw no reason why Italy’s model of fashion production could not be recreated in Kenya, and places like it. Mr. Cipriani sought out unemployed and underemployed women with experience in basic beadwork and tailoring, and with training he turned the small idea into a profitable company. Ethical Fashion had sales of $900,000 in 2012, and employs 1,200 women full time. Their wages have gone from about $2 a day to nearly $8, and this income then circulates back into the community and further expands economic growth.

This project is indicative of social-entrepreneur projects and international aid programs that are spreading all around Africa and the developing world. Desmond Tutu started his own fellowship program in South Africa, to promote this entrepreneurial solution to poverty and hardship. With funding from the UN, international foreign aid, and private companies, Tutu’s fellowship now spearheads organizations and businesses across Africa, making marked improvements in the communities they serve.

Gbenga Sesan, a Tutu Fellow, started his own company Ajegungle.org in Nigeria, where 90 percent of graduates are unable to find full-time jobs. His company targets these unemployed but highly skilled individuals. Many of them come from disadvantaged communities, and could easily get pulled into petty crime and theft in order to provide for themselves. But Mr. Sesan, working in one of the poorest slums in the country, provides them with IT training and entrepreneurial skills, connects them with internships and local employers, and helps them start their own small businesses. Since he started his work in 2007, and has since helped to improve the lives of over 13,000 young Nigerians.

Stories like these are endless, and the focus on job creation is ever expanding as precedent shows real progress in third-world development. To learn how this type of foreign aid helps the US economy and US jobs, click here.

– Mary Purcell

Source: The Economist, The Guardian
Photo: Huffington Post