An eclectic group of celebrities is teaming up to raise awareness for World Environment Day 2014. Model Gisele Bundchen, film stars Don Cheadle and Ian Somerhalder, and footballer Yaya Toure are all championing unique environmental causes in conjunction with United Nations Environmental Programme (UNEP) to involve more people in the little-known holiday that occurs June 5.
The “Message in a Bottle” Campaign for World Environment day will provide the public with a unique look into these stars’ lives. Jeffrey Nachmanaoff, director of Public Service Announcements for UNEP, indicated that short movies focusing on each individual will be displayed on CNN, Times Square and London’s Piccadilly Circus. Viewers will learn how Yaya Toure is preparing for the upcoming world cup, or watch Cheadle practice the trumpet to practice for his upcoming role as Miles Davis. Bundchen’s short video includes footage of her Kung Fu lessons, a staple of her everyday life when she’s not modeling. These clips will also provide more information about the various environmental causes chosen by these celebrities.
“These global celebrities are giving fans a unique glimpse into the private moments that make them who they are. They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved.”
In the spirit of the upcoming World Cup, these talented individuals are competing against one another for supporters. Toure is sponsoring a campaign to end the pollution of plastic bags, while Cheadle’s and Somerhalders’s teams hope to increase activism to combat global warming. Finally, Gisele is focusing on reducing everyone’s carbon footprint by limiting food waste.
To get involved with the campaign and choose a team, you can visit the UNEP World Environment Day Website. In addition, you can also tweet your vote by partnering your message with #WorldEnvironmentDay or #WEDchallenge.
This endeavor for World Environment Day is piggybacking off a previously successful UNEP initiative headed by Nachmanaoff that recruited more musically-inclined celebrities to fight climate change. Most notably, The Police granted the rights to their hit song “Message in a Bottle” to headline the 2009 campaign.
Because of the project’s popularity, UNEP decided to employ the same theme for this year’s endeavor. With such dedicated and talented celebrities at their side, the organization is expecting to experience similar success.
– Sam Preston
Sources: Daily Independent, The Star
Photo: News Orena