Mobile network provider MTN Ghana has partnered with African Movies on the GO (AMGO), a content provider, to provide over one billion movie lovers access to any of their favorite movies online using their smartphone devices.
The AMGO app will put unlimited African entertainment in the hands of movie lovers on the continent and abroad at a moderate cost. Users can easily watch downloaded videos offline anywhere and anytime on their smart mobile device, and movies can be paid for using MTN Mobile Money or any other electronic payment service of choice.
Apps like AMGO are especially important in the drive to connect more smartphone users in Africa. The continent is already seeing substantial positive change, with the number of smartphone connections almost doubling over the last two years, reaching 226 million. This means that today more than half a billion people across Africa subscribe to mobile services, with the number expected to grow to 725 million by 2020.
The mobile ecosystem indirectly and directly contributed to 3.7 million jobs in 2015. This could potentially help the continent grow its job sector; and if mobile device prices continue to drop as they have, Africa could potentially move over the affordability barrier.
The AMGO app will help the continent do just that by promoting digital access to media and entertainment. The app, specifically, could present a great opportunity for African movie producers according to the CEO of AMGO Group LLC, Nana Osei Aboagye. Equally important, it will also sell African content to the outside world in an effort to change the narrative of the continent.
The ultimate hope is to enhance the lives of the users by enabling them access to these benefits. Currently, the app is available on Google Play for Android devices, but the company plans to get other operating systems on board.
With the release of the AMGO app, Africa will take a big step forward in its digital revolution and enhance its people’s lives.
– Mayan Derhy