World hunger is one of the biggest challenges to overcome in the journey to eradicate poverty. It is impossible for communities to advance into other sectors without access to food. Roughly 690 million people do not have adequate access to food today. However, if information can be readily available and accessible for rural farmers, they could help reduce this number. Digital Green is a company that began in 2006 and aims to reduce world hunger.
What is Digital Green?
Digital Green is an Indian-based company that aids smallholder farmers in implementing better farming practices. It uses a unique software that more conventional organizations do not utilize. However, company co-founder Rikin Gandhi did not always see himself in Digital Green. He graduated from college with knowledge in science and engineering in hopes of becoming an astronaut. Moreover, the way astronauts melded intelligence and courage inspired him.
Gandhi said that he ended up focusing on another group of people who meld intelligence and courage after experiencing rejection from astronaut programs. He focused on the smallholder farmer. Immediately, he knew he wanted to approach things differently. Thus, he teamed up with Microsoft to create Digital Green.
Gandhi believed that the best way for smallholder farmers to improve their practices was by learning tricks from other farmers in the area. However, there was a problem. Many smallholder farmers in India live far apart. As a result, he created a database called community videos. This database is a collection of videos from several farming communities to share their wealth and knowledge.
Community videos are different from YouTube because they specifically target smallholder farmers. Farmers can easily select their desired language and region, and ensure that they are watching content that someone they can identify with produced.
Digital Green has produced more than 6,000 videos relating to farming practices to date. Additionally, the company oversees every video’s production from start to finish, ensuring that the sequence makes sense and that communities find the information relevant. Certain crop yields have soared by as much as 74% after farmers began using community videos.
Digital Green also implemented FarmStack to empower farmers. FarmStack is a platform designed to connect government and non-governmental organizations to smallholder farmers. It allows both groups to upload and download relevant data such as soil conditions and food prices at local markets.
The platform allows for immediate communication and makes sure that farmers receive customized solutions for unusual predicaments. In addition, it ensures that farmers receive relevant data that will help them better manage productivity as well as finances. As a result of the program, farmers’ income has increased and crop failure has decreased.
What is Next for Digital Green?
Digital Green is currently working on projects primarily in India and Ethiopia. COVID-19 has posed new challenges for the organization, but it shows no signs of slowing down. Furthermore, Digital Green hopes to one day reach every smallholder farmer in need. Luckily, the organization has partnered with powerful organizations around the globe to accelerate the process. Some organizations currently partnered with Digital Green include Walmart, The Bill & Melinda Gates Foundation, UKAid and Precision Agriculture for Development (PAD).
Although smallholder farmers only support a small aspect of their community, Digital Green acknowledges that they hold the key to ending world hunger. If all of these small communities connected, knowledge would spread like a wildfire. Eventually, every smallholder farmer across the globe may see an uptick of even 5% in crop yield. This impact would be tremendous.
– Jake Hill