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Perhaps it’s time to start looking where your money goes, and even further where your money could be going. According to Accounting Principal’s 2012 survey, the average American worker spends more than $20 a week on coffee, adding up to a yearly average of around $1,092. For java-lovers, this may seem like a hard habit to kick. However, by even simply making your own coffee at home, you can both save calories and spend that money in a more useful way – combating global poverty.

If more Americans skipped their morning Starbucks and instead donated that money, two things could happen. 1. American obesity would significantly decline 2. Global poverty would significantly decline. Of the roughly 315 million people in the United States, if simply 30 million (about 1 out of 10 people) put their coffee money toward combating global poverty, it could be entirely eliminated.

You heard correctly. The United Nations estimates that it would take nearly $30 billion a year to put an end to world hunger. Therefore, this small and easy adjustment could save the lives of millions worldwide. Is your cup of coffee really worth more than the lives of people everywhere?

There are many ways to start taking steps to make a change toward combating world hunger. While going cold turkey and saving the money for donation is definitely an option, there are other alternatives as well. A basic Keurig Coffee Brewer costs about $120, and including the price of the coffee that goes in them (an extra $180 a year), you can still have your coffee and save the difference between buying coffee every day. While the total is slightly less, it gives coffee-lovers an option to still enjoy their brew but also fight for a good cause.

You may think your contribution won’t make a difference- but it does. Talk to friends, family and encourage them to give up buying a daily cup of java and instead save the money to donate to poverty-groups. This way, we can save the world, one coffee been at a time.

– Sonia Aviv

Sources: ConsumeristBorgen Project, LA Times
Photo: Consumer Channel Dynamics

Global_Warming_Effect_Poverty

Australian actor and filmmaker Hugh Jackman is producing a documentary about converting livestock manure into clean methane to be used for cooking and lighting in Ethiopia.

84% of Ethiopians burn wood for lighting and cooking, which has resulted in massive deforestation across vast swaths of the country. But because coffee requires shade, coffee-growing regions of Ethiopia are lushly forested. And because trees are needed to provide shade for a valuable crop, local farmers have developed a special kind of technology to convert livestock manure into a cleaner source of energy.

During a 2009 visit to the coffee-producing Kochere district of Ethiopia, Jackman was inspired by the work of a 27-year-old coffee farmer named Dukale, whose innovative technology holds the potential to make tangible improvements to the environment, local economy, and lives of Ethiopians.

Besides providing a cleaner source of energy and offering a solution to the respiratory problems of children who have grown up in smoke-filled huts, Dukale is able to devote more land to coffee farming by not using wood for fuel. This enables him to grow more coffee, use the proceeds to buy more land, hire more workers, and he can afford to send his kids to school instead of to labor in the fields.

Impressed by Dukale’s efforts, Jackman has sought to find distribution for their coffee, forming Laughing Man Worldwide (LMW), which operates coffeehouses in Lower Manhattan and devotes all proceeds to education, community, and new business development.

Laughing Man Coffee Shops have opened to rave reviews at various locations in Lower Manhattan and feature an array of products made with crops from Ethiopia, Peru, Guatemala, and Papua New Guinea, among others.

Since his initial visit to Ethiopia in 2009, Jackman and a small group of filmmakers have been documenting their work. A final film is planned for distribution later in 2013.

– Michael DeZubiria

Sources: PandoDaily, Uncommon Union, Mother Nature Network, Yahoo! Lifestyle

Starbucks_invest_Columbia_coffee
Starbucks, the world’s largest coffee-shop operator, will open a café in Bogota, Colombia after almost a century of buying coffee from the country. The café will open in the first half of next year, along with an additional five locations by the end of 2014. The company, headed by Starbucks Chief Executive Officer Howard Schultz, hopes to reach the goal of opening 50 Starbucks in Colombia in five years.

“This is long overdue,” Schultz said at a press conference in Bogota. “There is tremendous enthusiasm as we talk to people and walk the streets—most of these Colombian people we talked to have consumed Starbucks coffee somewhere else.”

Starbucks will help to boost its sales by expanding to countries with growing middle classes. The company has about 8,000 cafes located outside the United States, opening its first in India in 2012 and opening one in Vietnam this year. According to Starbucks’ annual global responsibility report, the company bought about 545 million pounds of coffee from 29 countries in 2012, a 27 percent increase from 2011. Colombia has been Starbucks’ largest or second-largest coffee-bean supplier in its 42 year history.

Starbucks is also partnering with the U.S. Agency for International Development (USAID) to invest $3 million into the security of coffee quality and supply in various regions of Colombia. USAID and Starbucks will each invest $1.5 million in research to benefit small-plot coffee farmers in Colombia over the next three years. The funds will go to Starbucks’ farmer support center in Manizales, which will pay for agronomists to analyze soil and inform growers on factors that affect profit and yield, including fertilizers, climate and pests.

Starbucks opened its first support center in Costa Rica in 2004, and opened branches last year in Colombia and China to help local coffee farmers improve the size and quality of their harvests. By 2015, Starbucks aims to sell all ethically sourced coffee.

– Ali Warlich
Sources: Starbucks, TIME, Bloomberg
Photo: Reuters

ethiopian coffee_opt
Many of the world’s primary coffee-producing regions are also amongst the world’s poorest and issues such as poor infrastructure, lack of transportation, and  unavailability of markets only exacerbate the problem. But with the global market for coffee as strong as it is, and demand only increasing, the producers should not be left behind. Fair Trade has been a successful initiative over the last few years, but is not the only way for growers to ensure competitive pricing and a fair share.

The Duromina – meaning ‘improve their lives’ in the local Oromo language – cooperative in the Jimma region of Ethiopia hopes to improve conditions for producers and producing regions. Duromina was initiated by 113 local farmers in response to poor market rates for their product. The local coffee bean was previously known as Jimma 5, referring to the five major defects that can mar a coffee bean: overripe, underripe, cracked, insect damaged, and fermented. However, these defects were caused by farming and transportation issues, and not the quality of the beans themselves. And with no suitable infrastructure in place, farmers would be cut off from markets when the river swelled. Transportation issues would also mean buyers could lower prices and farmers would have to accept them.

And so, with a loan secured through non-profit organization TechnoServe in 2010, the Duromina coffee cooperative was able to install a wet mill to process fully washed coffee. This meant they no longer required transportation to reach a mill or were forced to sell unprocessed beans for a lower price. As a result of this improvement in quality, the farmers of the Duromina cooperative secured a contract with buyer’s from Sweet Maria’s and Stumptown. Last year Duromina sold 71 metric tons to four international roasters, all through direct trade links.

By taking the initiative for improvement upon themselves, and with the aid of a non-profit like TechnoServe, this community has been able to vastly improve their quality of life. The coffee produced has gone from being known for its poor quality to being voted the ‘Best in Africa’ by a panel of international judges. In addition to these accolades, the income and outlook for these farmers has been vastly improved. Using money generated through the cooperative, a bridge has been built over the nearby river and roads and infrastructure vastly improved. The community will soon be connected to the power grid for the first time, and the primary school has been expanded through grade 8. Further to this, some families have even been able to send their children on to secondary school in a nearby town.

Having a product to sell is the first step. But enabling producers to reach international markets is a much more difficult second step. With initial assistance from TechnoServe, and willing buyers in Stumptown and Sweet Maria’s, the Duromina Cooperative reveals the potential for improved farmer conditions in coffee-producing regions.

– David M Wilson

Sources: NPR, TechnoServe
Photo: Louisville Insider

dog driving car race
You may have seen the new ad campaign for Nespresso, the Nestle-subsidiary coffee brand, which features George Clooney losing beautiful women to its instant coffee packs. Yes, that George Clooney and yes, he is advertising coffee. But he’s doing it because he cares about Sudan.

Earlier this month, Clooney joined Nespresso’s Sustainability Advisory Board in Paris to unveil their grand development strategy targeting Sudanese coffee growers. Nespresso, which already runs a reputable fair trade program with coffee growers in Guatemala, plans to branch out to South Sudanese and Ethiopian farmers with the same program. The company expects to double coffee exports in both countries by 2020.

Clooney, who has a deep-seated passion for Sudan’s development, says the move will shift Sudan’s national earning power away from crude oil, the profits of which hardly reach either the government or the people, and toward small-scale farming. It will bring prosperity directly to the Sudanese themselves.

“The problem with oil [is] that a company takes the oil from beneath the feet of the people living there via a pipeline, the back of a truck and a dock in Khartoum,” said the Hollywood actor at the press conference. “Oftentimes the government gets a small proportion and it doesn’t seem to trickle down.”

Clooney’s plans don’t stop there, however. He’s pouring all his earnings from the advertising position back into a satellite-monitoring program to curtail human rights abuses by Sudan’s military dictator, Omar-al-Bashir, who is charged with war crimes at the Hague. Bashir, obviously unhappy with the set-up, ordered Clooney’s arrest on his arrival the Sudanese embassy in Washington last year.

“He says that I’m spying on him and how would I like it if a camera was following me everywhere I went,” said Clooney. “I go, ‘well welcome to my life Mr. War Criminal.’ I want him to have the same amount of attention that I get. I think that’s fair.”

— John Mahon

Sources: The Guardian, Yahoo

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In Mount Elgon, a region in southeastern Uganda, a new public-private partnership is helping smallholder coffee famers adopt climate-friendly farming methods in order to increase their yield.

The region is known for the production of Arabica beans, a high quality coffee bean that only grows in certain conditions. The Mount Elgon region is ideal for the bean, because of its rich volcanic soil, high altitude and good rainfall. However, farmers have only been able to produce one third of the potential yield in recent years because of climate change and poor farming techniques. As temperatures rise, so does the number of pests and diseases, and the area has become prone to landslides because of an increase in heavy rainfalls, deforestation and uninformed farming practices.

This new project, initiated by the Welsh Assembly Government and funded by the Cardiff-based Waterloo Foundation, is helping farmers cope with the climate changes. The project has initiated a pioneering new approach to farming coffee beans, and has introduced techniques such as using shade trees for the coffee plants, organic compost, better soil management, proper spacing between coffee trees, pruning, control of pests and the recycling of plastic. Together, these initiatives are helping to double the output of coffee. Simon Hotchkin, Sustainability of Harrogate, said, “We think there’s potential to double the output of coffee even from the best managed farms we’ve seen. Most of these famers have very little influence over the international coffee markets, so the thing that they can control and influence is the output and the livelihood that they generate from coffee.”

The project is also providing funding for new nurseries that over time will create over one million new trees, as part a three-year climate change action plan. The trees will give shade to the coffee plants, over time will yield fruit, and some will be harvested for timber and firewood. The project hopes that in the future, consumers will be willing to pay more for the higher quality Arabica coffee bean, which in turn will help growers in Uganda to continue adapting to global warming.

– Chloe Isacke

Source: The Guardian, New Agriculture
Photo: Wallpapers Ad

Cote-d'Ivoire-cashew-smuggling
For arable countries in sub-Saharan Africa, the money made on agricultural exports is often invaluable. It can strengthen a government’s budget, benefit farmers who harvest the crops, and improve the overall the standard of living. When this source of money is removed, however, development can slow down for lack of funds.

In Cote d’Ivoire, the increasing importance of cashew exports is undermined by rampant smuggling. A United Nations panel estimated that in 2011, 150,000 tons of cashews were smuggled from Côte d’Ivoire, a trend that is unlikely to change unless foreign purchasers of the nuts crack down on smuggling practices.

Why do Ivorian cashew farmers smuggle cashews? Farmers are often unable to find desirable export prices on raw, unprocessed cashews, and instead sell to neighboring Ghana. Cashews are usually smuggled alongside cocoa, cotton, and coffee on an elaborate smuggling route through the northern and southern borders.

The export loss is staggering. The U.N. estimated that in 2011 alone Côte d’Ivoire lost US $130 million from its national economy and $3 million in fiscal revenue. The U.N. Panel asserted that the money gained from smuggling practices may be used by groups to purchase weaponry illegally, and stated that it was aware that the smuggling of cocoa to Ghana was in a number of cases escorted directly by Ivorian military forces.

Economists pinpoint the reason for low export prices as the low processing capacity for the six main nut processing factories. Less than one percent of the country’s cashews are processed, meaning shelled and sometimes roasted, in-country. Raw cashews net a lower market price. When farmers are unable to legally export their crop for the price they want, they turn to buyers in Ghana. Ultimately, this practice widens the funding gap for Ivorian infrastructure and development projects, growing obstacles to a more stable economy. Ultimately, for this country plagued with political instability and an unstable economy, the revenue created by legal cashew exports could help the country address its biggest challenges.

– Naomi Doraisamy

Source: African Development Bank Group, IRIN News, IRIN News
Photo: Jerry’s Nut House

Oxfam Fair Trade
Coffee is the second most-traded commodity and one of the most consumed drinks around the world. The consumption of coffee is a universal business within its own, for its demand is incredibly high worldwide. Drinking coffee has become almost second nature to many who can afford it. American author and journalist, Sarah Vowell, says that she realized that drinking a mocha, although seemingly trivial, was in fact “to gulp down the entire history of the New World.” She continues on to say that the modern mocha is nothing less than a “bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top.”

Taken into consideration how big of a role coffee plays in people’s lives today, one would think that people would know where their coffee was coming from and what kind of conditions it was produced in. However, the truth is to the contrary because many people have no idea what conditions coffee producers undergo. Approximately 25 million farmers depend on coffee production/sales to make their living, and many of them live in poverty. The coffee market is prone to severe fluctuations due to changes in climate which in turn affect the growth patterns of coffee plants. Due to the longevity of the growth of coffee plants, producers cannot react quickly to changes in coffee demand. Thus, this is where smart consumers can help poor people, and in particular, coffee producers.

As smart informed consumers, people can buy certified fair trade coffee which basically means that farmers and coffee producers are paid a fair and stable price regardless of changing conditions. A recent Oxfam Australia survey reports that more than 85% of consumers want more fair trade products in their supermarkets, and 60% believe that their consumer decisions can make a difference in the lives of producers and farmers in less-developed countries. Marcial Valladolid, from CACVRA, which is a small producer organization in Peru, expressed how coffee cultivation used to disappoint him because the money he made was not remotely close to cover the cost of his coffee production. CACVRA uses its fair trade premium to “support and improve organic cultivation and certification.” By joining this cooperative, Marcel is content that he was able to receive some profit, and he is hopeful for a future with more fair trade.

It is no wonder that coffee was once described by Neil Gaiman as “sweet as sin,” taking into account all the producers and farmers horribly affected by our enjoyment of their produce. Majority of coffee producers live in developing countries including Brazil, Colombia, Vietnam, Indonesia, Ethiopia, and Mexico. Luckily, our enjoyment can come as a better price as the conditions can change because certified fair trade products are becoming increasingly available and accessible through independent grocers, major supermarkets, and retail stores. Thus, making the switch to becoming a smart consumer could not be any easier today. Make the switch today and change people’s lives.

– Leen Abdallah

Sources: AU News, Good Reads
Photo: Google, Google

Apple-CEO-Tim-Cook
Want to enjoy a cup of coffee with Apple CEO Tim Cook? As of now it will cost you over $210,000. Cook has volunteered, through the online-auction site Charity Buzz, to share up to an hour of his precious time with two lucky (and deep-pocketed) winners. Proceeds from the auction will go to The RFK Center for Justice and Human Rights, an international nonprofit founded as a memorial to Robert F. Kennedy by his family and friends.

In the auction’s first day, Cook received 52 bids, starting at $5,000 and spiraling upward quickly. The leading bid Thursday evening was $210,000, and there are still 19 days to go until bidding closes on May 14.

The coffee chat will happen at Apple’s Cupertino, California, headquarters. The winner may bring along one guest.

The move fits in with the more open public persona Cook has adopted since replacing late Apple CEO and co-founder Steve Jobs. One of the knocks on Jobs was that he never contributed much of his considerable fortune, or celebrity, to charity — at least not in the public ways other tech titans like Microsoft’s Bill Gates and Facebook’s Mark Zuckerberg have. Not only does this coffee date allow two lucky Apple fans to live their dream, a great PR move, but it contributes to society as well, a greater PR move.

Other celebs taking part in the auction for the RFK Center include Robert DeNiro, Alex Trebek, Carrie Underwood, Peyton Manning, William Shatner, and David Letterman.

Katie Brockman

Source CNN
Photo Apple

Coffee farmer_opt
In a both unexpected and unprecedented turn of events, 2012 saw a huge increase in the amount of growth of sustainable coffee imported from developing nations. Sales of the environmentally friendly Rainforest Alliance certified coffee jumped from 3.3 percent global output in 2011 to an astounding 4.5 percent in 2012, and imports of the certified coffee jumped 18 percent in the United States and Canada; effectively shifting the paradigm of business efficacy in regards to the future of sustainably sourced products.

The increase in 2012 sales are thanks in part to the efforts of Rainforest Alliance and Fair-Trade USA, two US-based non-profits that work to both train and certify overseas growers in techniques that encourage sustainable farming practices. These two non-profits have also sought to change public demands for products that promote responsible environmental stewardship abroad. Surprisingly, the growth of sustainable coffee has been bolstered primary by its sales to US based fast food companies such as Caribou Coffee Co. and McDonalds USA, which recently shifted 100 percent of their espresso coffee beans to be sourced from Rainforest Alliance certified coffee growers.

In regards to the huge growth of sustainable coffee, Rainforest Alliance’s press release remarked that “Over 118,000 coffee farms covering almost 800,000 acres (323,500 hectares) are now Rainforest Alliance Certified and meet rigorous standards for best practices and environmental and social sustainability.”

By empowering farmers in developing nations to produce crops using environmentally sustainable methods such as those utilized by Rainforest Alliance certified coffee growers, American consumers can – through their purchasing power – effectively mitigate the systemic global poverty afflicting many South American countries. Furthermore, as the growth of sustainable coffee provides increased economic incentives for many residents of the global south, global poverty levels will continue to contract as certified coffee sales expand.

Brian Turner

Source: Chicago Tribune
Photo: Select Drinks