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How to Lobby for a Cause


Lobbying for a cause is an important part of the political process and a key way all citizens can impact government decisions. There are many ways to advocate for a cause. Here are seven important points to consider when regarding how to lobby for a cause important to you.

7 Ways to Lobby for a Cause

  1. Know background information. Having a holistic picture of an issue and understanding all sides will allow you to have more effective and productive conversations.
  2. Have a clear objective. No matter how broad your cause may be, have specific points to address and keep the focus on a clear goal, such as signing a bill. Refer to bills and pieces of legislation by their specific name and number, and remain up to date on events that could affect your objectives.
  3. Be persistent and personal. A crucial part of lobbying for a cause is building a relationship with members of Congress and their staff. Introduce yourself and tell a story that explains your personal connection to a cause. Bring photos or documents relevant to your story if you have them. These personal touches can make an issue significant for a politician. Similarly, persistence reiterates the importance you place on a cause and is vital for building relationships with your representatives.
  4. Listen. Try and have a conversation with others about your cause rather than doing all of the talking yourself. Pay attention to what questions are asked regarding the cause and your objectives as well as common themes in differing viewpoints. Listening will allow you to better formulate your argument in a way that addresses concerns and dispels misconceptions.
  5. Find allies. Being part of a group not only provides a strong support network that will help you learn how to effectively lobby for a cause, but also shows a Congress member the cause is important and personal to many constituents. Spreading awareness and advocating for a cause is more effective in a group. Beyond other supporters of a cause, also remember the important role staffers play in pushing a cause through. Do not underestimate the importance of your relationships with staffers, and know that they can advocate for you and your cause as well.
  6. Remember the power of positive reinforcement. Do not forget to say thank you and acknowledge tiny positive actions. Whether it is for signing a piece of legislation related to your cause or just taking the time to meet with you, using positive reinforcement in your interactions paves the way for building strong relationships. Collect business cards and contact information from staffers and be sure to follow-up interactions with thank you messages.
  7. Don’t get discouraged. Even if your Congressional offices do not support your cause, remain polite and persistent. There are a myriad of factors influencing political decisions, so do not be discouraged if your objective is not supported immediately or even after years of work. There is no recipe for how to lobby for a cause with 100 percent success. It is important to remain focused on the personal connection you have with this cause and continue to build relationships and find allies to support your work.


Learning how to lobby for a cause takes time and often requires one to re-evaluate their strategies in order to convey their message most effectively. Remaining persistent and listening to all sides of an issue are crucial aspects of lobbying for a cause, and over time can lead to successful results.

– Nicole Toomey

Photo: Flickr

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How to Be a Citizen Lobbyist: Three Simple Steps to Get Started


To most, the word “lobbyist” usually inspires images of big corporations influencing politicians. However, this image is not entirely accurate. Lobbying is actually a useful tool that average people can and should use. It is a form of advocacy that focuses on educating or influencing representatives in our government. You do not need money or power to lobby.  You need only a voice, and by following these three steps, you can learn how to be a citizen lobbyist.

Step 1: Know who you are and the power you have.
American citizens ages 18 and older have the power to vote and are essential pieces of the country’s democratic system. However, few know that they are also constituents. Essentially, a constituent is a member of a community or a part of a whole.

Every citizen is a constituent to three individuals in Congress, and it’s paramount to know whose constituent you are. These three individuals are the two senators representing your state and the congressman or congresswoman representing your district. These representatives represent you and your interests in the legislation they vote for, and it’s important to know you have the power to influence their vote.

Members of Congress will listen to their constituents over other citizens because those are the people they are elected by and represent. For example, senators are not too interested in listening to citizens of another state. They would rather like to know what their constituents are thinking and worrying about. You can find out who your three representatives in Congress are on the Borgen Project’s Who Are My Leaders? page.

Step 2: Know what you can do as a constituent.
Members of Congress are voted in by their constituents, and it would be foolish of them not to listen to their constituents. Now that you know you have this power over them, it is helpful to know how to use it. Using this power is easy.

Simply put, it’s all about getting your word out. Representatives are not mind-readers; they are politicians. The best way to get politicians to vote on something you may be passionate about is to talk to them about it. You don’t have to walk into their office and proclaim your dream of a poverty-free world. An email, call or written letter all get the job done, and you can always do all three. You can even write a letter to the editor of your local newspaper discussing a certain bill or use social media to contact your representatives.

If you are the outgoing, adventurous type, try attending events where your representatives will be speaking or schedule a meeting with them. The more you meet with your representatives or attend their town hall meetings, the more they and their staff will get to know you and your cause.

Step 3: Practice.
Now that you know how to be a citizen lobbyist, it is your job to practice being an active citizen.

If you are shy, start out with phone calls or emails. They can be as simple as mentioning you are a constituent, your name and the bill you would like them to support. For the more outgoing, show up at the next town hall meeting.

Once you get a representative to support a piece of legislation, ask them to co-sponsor it as well. Co-sponsoring is like getting your representative to represent the issue to other members of Congress and asking them to support the bill as well.

By following these three easy steps, you too can learn how to be a citizen lobbyist.

– James Hardison

Photo: Flickr