Businesses can positively impact their communities and play a significant role in the global fight against poverty. Fenty Beauty, Rare Beauty and Charlotte Tilbury are some of the beauty brands contributing to poverty reduction.
Fenty Beauty
The brand Fenty Beauty works alongside the Clara Lionel Foundation (CLF). This foundation supports and funds children’s education, health and emergency response programs worldwide. Fenty Beauty supports its work through donations and 100% of donations go directly to the foundation.
Rihanna, the creator of Fenty Beauty, details her motivation for ensuring that her brand gives back to those in need. “My grandmother always used to say if you’ve got a dollar, there’s plenty to share,” says Rihanna. The global superstar created the CLF in 2012 to honor her grandparents. The foundation focuses on assisting communities in preparing for and withstanding natural disasters. Notably, CLF aims to help the Caribbean become the world’s first climate-resilient zone.
By working to establish resilience among communities, the CLF helps prevent future poverty among residents due to natural disasters. Many of CLF’s projects take place in Barbados, Rihanna’s home country. Beneficiaries include the Westbury Primary School, which the CLF helped to upgrade to a Category 1 shelter to provide temporary emergency shelter to the community during natural disasters. The CLF also helped to renovate the school library and provide technology for research activities.
Fenty Beauty stands as one of the beauty brands contributing to poverty reduction by improving the lives of those in the Caribbean and preventing poverty from deepening through its climate resilience projects.
Rare Beauty
Rare Beauty, founded by Selena Gomez, has committed to helping address mental health needs globally through its Rare Impact Fund (RIF). Gomez allocates 1% of all sales to the RIF. The beauty company also works with other philanthropic foundations to increase access to mental health services.
Gomez created the RIF because of her own struggles with mental health. The RIF “invests globally in the most innovative and promising organizations in the field of mental health.” The organization has given more than $1.7 million in grant support to organizations worldwide since launching the RIF in 2020. The RIF has worked in North America, the U.K., Europe and Brazil to help more than 150,000 people seeking support for their mental health needs.
A study by Lee Knifton and Greig Inglis says poverty can contribute to poor mental health through the invoked stress, stigma and trauma. Mental health issues can also deepen conditions of poverty. “Mental health problems can lead to impoverishment through loss of employment, underemployment or fragmentation of social relationships,” the study says.
Through its commitment to expanding mental health resources around the world, Rare Beauty established itself as one of the beauty brands contributing to poverty reduction.
Charlotte Tilbury
Charlotte Tilbury Beauty, the cosmetic brand named after its creator, the British beauty entrepreneur and makeup artist Charlotte Tilbury, partners with Women for Women International (WFWI) to establish itself as a brand contributing to poverty reduction.
WFWI invests in women who are survivors of war and conflict. By providing these women with social and economic skills, WFWI works to transform individual lives and those in the communities the women reenter. The organization works in 14 conflict-stricken countries, including Afghanistan, Iraq and the Democratic Republic of the Congo (DRC).
In 2016, Charlotte Tilbury Beauty launched a collection of 12 lipstick shades, and to commemorate the product launch, the company pledged to donate more than $1 million to WFWI. In 2018, Charlotte Tilbury Beauty also supported WFWI on Giving Tuesday by donating 15% of all sales to the organization.
Looking Ahead
Beauty brands that take a stand against global poverty can significantly alleviate the immediate and long-term effects of this global epidemic. By providing resources, education and support to those in need, such brands can help address the root causes of poverty and empower individuals and communities to improve their own economic situations.
Furthermore, these efforts can create a ripple effect, inspiring others to get involved and generating greater awareness and advocacy for this critical issue. Beauty brands contributing to poverty reduction provide hope for a brighter, more equitable future for all.
– Brooklynn Rich
Photo: Flickr