Celebrities are regularly known for their top hits, exquisite gala ensembles and daily routines. However, there are many celebrities supporting charities and organizations through advocacy, fundraising and donations. Below are five celebrities helping the current HIV/AIDS crisis.
British singer, songwriter, pianist and composer Elton John established the nonprofit organization Elton John AIDS Foundation (EJAF) in 1992. The Foundation was created to support various HIV/AIDS prevention programs, increase public awareness about the HIV/AIDS epidemic, and ultimately end the disease. EJAF prioritizes grant-making and donations and has raised more than $350 million across the world over the past 25 years.
The Elton John AIDS Foundation held their first-ever Midsummer Party on July 24, 2019 to support HIV/AIDS prevention and treatment services and raised six million dollars with the help of celebrity donors from all over the world.
The Bill & Melinda Gates Foundation was launched in 2000 and is reported to be the largest private foundation in the world. Along with many other causes, the foundation has promised to donate $100 million towards HIV/AIDS awareness and support in India.
At the announcement in New Delhi, Gates said the foundation is dedicated to supporting India’s efforts to contain its HIV/AIDS population at a low level. India currently has only a small population living with HIV/AIDS, and therefore the foundation wants to help terminate the epidemic at the earliest stage possible. Gates has faith that India could be a global leader in developing new and improved HIV prevention technologies.
The fashion designer and former Spice Girl was appointed UNAIDS International Goodwill Ambassador in 2014 and continues to support HIV/AIDS prevention and treatment through spreading awareness about the virus. The designer has designed t-shirts for World AIDS Day over the past years and 100 percent of t-shirt sales are donated to the charity Born Free Africa, which works on Prevention of Mother to Child Transmission (PMTCT).
Beckham has also joined the mothers2mothers (m2m) organization in hopes to eliminate pediatric AIDS in sub-Saharan Africa. She has sold more than 600 pieces of her wardrobe and all proceeds have been donated to m2m and its efforts to help HIV-positive mothers and their babies. Beckham has visited m2m sites in Cape Town, Africa and is determined that a cure to HIV can be found with continuous support.
Singer/songwriter Rihanna was named Harvard’s Humanitarian of the Year in 2017 and has helped MAC Cosmetics’ MAC AIDS fundraise over $500 million to help fight the current HIV/AIDS epidemic. Rihanna is a brand ambassador for Mac Cosmetics’ Viva Glam lipstick, in which 100 percent of proceeds are donated towards HIV/AIDS awareness.
Rihanna also took a series of HIV tests with Prince Harry of Wales on World Aids Day in efforts to raise awareness about the virus and to encourage more people to get tested.
The singer has taken part in Belvedere Vodka’s #MAKEADIFFERENCE campaign to end the HIV/AIDS epidemic in Africa. The campaign has created a unique Belvedere Vodka bottle that donates 50 percent of each purchase towards the HIV/AIDS fight.
John Legend has joined 80-year-old South African artist Esther Malanghu in the campaign to help Africa fight HIV/AIDS. Legend has written the song “Love Me Now” that will be used for the campaign and hopes that HIV/AIDS will be completely terminated during his daughter Luna’s lifetime, who was born in 2016.
Celebrities helping, like those mentioned above, know the power of their influence, and they’re using it to positively impact the world by fighting HIV and AIDS.
– Paige Regan