Shampooing hair, showering, washing hands after the bathroom- these are all examples of things that are easily taken for granted in the developed world. But 844 million people lack access to safe water around the world and 2.3 billion lack access to proper sanitation. BROO, Aveda and Ollie and Otto are three hair care companies that have partnered with different charity organizations in a goal of providing clean water for the millions of people that are currently living without it.
BROO & Water.org
With every Broo product purchased, one person is provided with the access to safe drinking water and proper sanitation. Water.org believes the biggest barrier to clean water is affordable financing and knows that charity alone is not a long-term solution for having clean water. By partnering with WaterCredit, Water.org is providing loans to families for only $322. The goal of these loans is to provide families with water connections and toilets. Having water in homes costs only a fraction of what it does to buy clean water from vendors, which could cost as much as 20 percent of a family’s income.
Once the loans are paid back, the funds turn into another loan for a family in need, continuing the cycle of providing clean water and getting families out of poverty. Ninety-nine percent of these loans are paid back in full. Since WaterCredit started, 2.6 million in loans have been disbursed.
Without clean water in the home, women and children in some places spend six hours a day walking to gather clean water. Clean water supply changes people’s lives by giving them more time to get an education and better health. Providing clean water to communities in need ends the cycle of poverty by giving them access to things that previously were not available.
Aveda & Global Greengrants Foundation
Aveda celebrates Earth Month every April by raising funds and increasing awareness for the environment and people lacking clean water. By selling Light the Way Candles, Aveda has raised over $50 million for clean water projects since 2007.
All of the proceeds go to Aveda’s partner Global Greengrants Foundation and support grants that are providing clean water to those in need. Global Greengrants and Aveda have provided 920,000 people with clean water through projects in 85 different countries. Projects include things like “helping communities advocate for safe and affordable drinking water, protecting watersheds such as lakes, wetlands and rivers, helping communities address climate change which contributes to water shortages and scarcity around the globe.”
In April 2018, Head Technology Trainer Godliver Businge of the Uganda Women’s Water Initiative in Gomba, Uganda, taught women in the community how to build Biosand filters that kill 99 percent of bacteria in contaminated water.
With funds from Global Greengrants and Aveda, Gomba is now a prosperous community that can afford to buy textbooks and other school supplies for the children. Buswinge continues to teach women how to build Biosand filters, which in turn reduces the poverty rate and increases health.
Uganda Women’s Water Initiative is also teaching women about bio-intensive farming and how to make soap. Three hundred women are now trained in how to make Biosand filters and rainwater harvesting tanks.
Ollie and Otto & Generosity.org
Ollie & Otto partnered with Generosity.org to provide clean water for one person in yearly period for every product purchased. So far, the partnership is supporting clean water projects in Haiti, India and Africa.
Since Generosity.org started, they have helped 20 countries gain access to clean water and proper sanitation. According to this organization, teaching people to wash their hands and properly use latrines saves more lives than any vaccine.
Funded by partners like Ollie & Otto and other companies, Generosity.org has funded 813 projects and 470,000 people.
Clean water and proper sanitation give people access to a better life. Without the need for a time-consuming gathering of water or health care costs of water born disease, communities now have the time and money to provide an education for their children and to earn more income by working.
Companies like Broo, Aveda and Ollie & Otto are paving the way towards providing clean water and proper hygiene and sanitation for communities that deserve to be lifted out of poverty.
– Hope Kelly