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Awareness Around Global Poverty Helps
Raising awareness is a key strategy of ending global poverty. Raising awareness around global poverty helps bring people together who share the goal of eliminating global poverty. There are several factors to consider when channeling awareness. Public interest and celebrity involvement can play a factor in successful events involving raising awareness.

Social Media

Social media is an effective method many nonprofits use to help raise awareness about global poverty. A U.S. study revealed that 47% of those surveyed were able to learn about important causes such as global poverty via social media. Moreover, it showed that 15% gained an awareness of issues relating to ending poverty through social media. Additionally, social media compelled 56% of its consumers to contribute to missions relating to global poverty eradication. The study showed that 59% of people who engaged with a post donated money, while about 53% acted by volunteering, 52% donated items such as clothing or food, 43% became involved in an event for the cause and about 40% purchased a product that supported the cause monetarily.

More than half of all Facebook users have said that they support a charity or cause pertaining to ending global poverty so that their friends can see their support. Also, those engaging in fundraising efforts have seen results up to 10 times greater when incorporating Twitter. While the numbers show how effective using social media to raise awareness can be, it is important that nonprofits strategically approach issues and carefully consider target audiences.

International Focus Days

Days like Giving Tuesday are often effective in raising awareness and donations pertaining to global issues. Donations on Giving Tuesday have grown by more than $360 million from 2012 to 2018. Facebook and PayPal match millions of dollars in donations in honor of the day.

The United Nations raised awareness on the issues of global poverty by marking October 17, 2020, the International Day for the Eradication of Poverty. It used the day to raise awareness of how those living in poverty suffer and what others can do to make a differente. The U.N. used #Endpoverty to raise awareness and educate the public about global poverty. The U.N. recognizes and promotes many international focus days throughout the year which raises awareness on issues that those living in extreme poverty face. These international focus days include World Tuberculosis Day and World Refugee Day.

The Make Poverty History Campaign

The involvement of celebrities in various initiatives often attracts attention, aiding in raising awareness about global poverty. In 2005, the world stood together for the Make Poverty History campaign, a global campaign with the aim of addressing major issues that those living in extreme poverty face. More than 40 celebrities endorsed the event and rallied their fans’ support. Among those celebrities were Pink, Nelson Mandela, George Clooney and Brad Pitt. Celebrities held rallies and performed concerts to help raise awareness. Their endorsements initiated action.

Informing World Leaders

The efforts focused on bringing the issues of poverty to the attention of world leaders. The objective was to encourage them to take action. In the 10 years following the Make Poverty History campaign, aid to Africa increased by more than 60%. In fact, European aid to impoverished countries increased by 48%. This aid led to 36 targeted countries wiping out more than $90 billion in debt for their citizens, HIV cases dropping by 33% in targeted parts of Africa, malaria reducing deaths by more than 50% in Africa and polio reducing cases to less than 500 globally by 2013. Additionally, more than 30 million African children started school, whereas poverty previously affected their enrollment.

How Awareness Around Global Poverty Helps

While there is evidence that shows the effectiveness of raising awareness, there are those that argue the effectiveness. In an article entitled “Stop Raising Awareness Already” by Ann Christiano and Annie Niemand, the writers caution about the dangers of raising awareness and that it can have the opposite of the desired effect causing people to disregard the message if it does not receive proper execution and result in action. While proper execution of raising awareness is crucial to action, no action can occur without awareness.

Again, raising awareness around global poverty helps bring communities together to help create change on issues. Awareness can bring enthusiasm to people and help them feel inspired to create change or act. While awareness alone cannot end global poverty, it is a crucial and effective first step.

– Carolyn Lyrenmann
Photo: Flickr

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Most well-known for his performances on the big screen, Brad Pitt is showing the world that he has much more to offer than just cinematic entertainment value. Pitt has been involved in a number of projects and activist campaigns to help those in need around the world.

Below is a list of five remarkable and inspiring things that Brad Pitt has done for the world:

1. In 2004, Pitt joined the One Campaign as a spokesman alongside Bono to help advocate for an additional 1 percent of the U.S. budget to go towards supplying Africa with basic needs such as clean water, education, medicine, and food. Pitt has made frequent trips to Africa using his celebrity status to successfully draw media attention and support for the campaign.

2. Pitt traveled to Haiti in 2006 to visit a school supported by the Haitian foundation, Yéle Haiti Foundation. There, he assisted the charity by aiding projects focused on bettering health, community development, environment and education in Haiti through media, sports, and music.

3. In 2007, following the devastation of Hurricane Katrina, Pitt started a project in New Orleans to help build environmental friendly housing in the Ninth Ward. He and Angelina Jolie bought a mansion in the French Quarter of New Orleans to ensure that the project would be a part of their daily life. Pitt also teamed up with Global Green USA as a sponsor of a competition to design and build energy-efficient housing in the Ninth Ward that was both environmental friendly and affordable.

4. In addition to physically joining the ranks of advocacy campaigns and organizations, Pitt and Jolie continually show their support for global issues by donating to various foundations. In 2006 alone, the couple is reported to have donated more than $8 million to charity.

5. Last on the list of inspiring things, but certainly not the least, is Pitt’s history of adopting children with Jolie. The couple currently has six children, three of whom were adopted from different countries. The celebrity couple has certainly shown the world that adoption is a powerful way to make a big difference in a child’s life.

– Chante Owens

Sources: Today News, Look to the Stars, About.com
Photo: U2 Station

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Sometimes we just want to know who is doing what to help those less fortunate, especially what celebrities are doing. Those special individuals who have tremendous wealth and are compelled to give some away in recognition of their good fortune, and in stark contrast to those who have so very little.

The site Look to the Stars lists celebrities and all their philanthropic contributions. The top 7 celebrities who are helping the world’s poor are Brad Pitt and Angelina Jolie who together give to 27 charities and in 2006 alone gave away $8 million. Bono is next on the list, not only contributing to 14 specifically humanitarian groups but actively creating organizations, concerts, programs, strategies and even clothing to reduce poverty. Then, Bill Clinton follows with contributions to 13 organizations, but primarily focuses on the foundation he created in his name to help with humanitarian causes. Rock legend and well-known philanthropist Annie Lennox donates to 11 related charities, principally Amnesty International and Greenpeace. George Clooney not only contributes to 10 poverty groups but also created his own campaign specifically to help those suffering in Darfur – Not On Our Watch. The seventh leading celebrity actively addressing poverty issues is musician John Legend, supporting 7 related campaigns and starting his own with partner Jeffrey Sachs – the Poverty Action Tour, trying to educate and inspire U.S. university students to get involved in the cause.

Top charities being supported by celebrities to assist the world’s poor are UNICEF, Save the Children, Oxfam, Entertainment Industry Foundation, Comic Relief, Soles4Souls, Artists for Peace and Justice, ONE Campaign, Sport Relief, (RED).

Interestingly, Bono was compelled to start his charitable work after seeing The Secret Policeman’s Ball in 1979, and John Legend immediately took action after reading The End of Poverty by Earth Institute, director Dr. Jeffrey Sachs.

– Mary Purcell

Source: Look To The Stars
Photo: Hollywoodnose