When Estée Lauder founded her makeup company in 1953, she sought to revolutionize the cosmetic world. From essential bath oils to perfumes, Lauder transformed her dreams into a multimillion-dollar company. Recently, this retail empire stepped beyond the makeup counter and did its part to aid global COVID-19 relief programs. Lauder grounded her company in “the spirit of giving,” and the Estée Lauder Companies Charitable Foundation (ELCCF) sought to honor their founder’s values. ELCCF recognized “the strain” COVID-19 placed on impoverished communities, so its members developed a response plan. Estée Lauder’s COVID-19 Response kept these communities in mind by assisting developing countries, frontline workers and global healthcare employees.
Starting in March 2020, Estée Lauder’s COVID-19 Response includes supporting Doctors Without Borders, non-governmental organizations, BeautyUnited and manufacturing hand sanitizer to contribute to COVID-19 relief efforts.
Supporting Doctors Without Borders
To launch their global COVID-19 relief campaign, Estée Lauder donated $2 million to Doctors Without Borders. Doctors Without Borders—also referred to as Medecins Sans Frontieres—developed a specialized response to the virus by supporting “under-resourced and highly impacted countries.”
Estée Lauder’s donation will go a long way as Doctors Without Borders currently works in 70 countries worldwide. Doctors Without Borders provides quality care to vulnerable and at-risk community members: “elderly people in nursing homes, homeless people and migrants living in precarious circumstances.”
Doctors Without Borders also seeks to improve infection and prevention procedures in healthcare centers by funneling personal protective equipment (PPE) to frontline workers in developing countries. By funding Doctors Without Borders’ programs, Estée Lauder’s COVID-19 Response assisted workers and patients in Burkina Faso, the Democratic Republic of the Congo, Kenya, Niger and Syria.
Funding NGOs Worldwide
Estée Lauder’s COVID-19 Response focused on assisting non-governmental organizations in China, specifically the Red Cross Society of China, Give2Asia and the Shanghai Charity Foundation. Estée Lauder sought to help the former epicenter of the virus recover and even provided additional donations to the China Women’s Development Foundation, supporting female front-line workers.
In the Middle East and Africa, Estée Lauder assisted Oxfam International’s work in South Africa, Kenya, Ghana and Nigeria. ELCCF even extended its relief efforts to Latin America by awarding grants to Mision Huascaran in Peru, Panama Solidario, Unibes in Brazil, Cruz Rojo in Mexico and the Waldorf Foundation in Colombia. Estée Lauder donated $3.2 million to these NGOs, providing “flexible funding in this time of need.”
As part of its COVID-19 response campaign, Estée Lauder partnered with 40 other beauty brands and celebrities, like Victoria Beckham, Gwyneth Paltrow and Drew Barrymore as part of BeautyUnited.
BeautyUnited’s “industry-wide effort” also supports frontline health workers. This “special coalition” of beauty moguls and cosmetics corporations specializes in providing PPE to doctors, nurses and essential workers in the developing world. As part of BeautyUnited, Estée Lauder’s COVID-19 response moved beyond monetary donations to provide “life-saving” medical equipment.
Manufacturing Hand Sanitizer
After donating $15 million to relief efforts and joining BeautyUnited, Estée Lauder wanted to do more. Given the scarcity of hand sanitizer at home and abroad, Estée Lauder worked with Jo Malone London, another cosmetics brand, to manufacture hand sanitizer in their U.K. factories. As the pandemic escalated, hand sanitizer became a hot commodity; one Estée Lauder wanted to share with the rest of the world.
Estée Lauder’s COVID-19 Response went above and beyond the expectations of a traditional cosmetics company. The future remains uncertain, but ELCCF will continue to assist impoverished countries throughout this health crisis. Echoing their founder’s giving spirit, Estée Lauder is prepared to meet new and “emerging needs” and will continue to “prioritize medical and emergency” response efforts.
– Kyler Juarez
Photo: Wikimedia Commons