Awaaz.De, a Hindi phrase meaning “provide a voice,” is a novel technological initiative that originated in Ahmedabad, India. The platform gives farmers advice related to agriculture, fluctuating sale prices and harvest and enables them to communicate with each other and share vital information about market changes.

Agriculture is an essential primary sector industry that represents a considerable source of income for people in developing countries. The agricultural industry offers employment to large numbers of people who are unable to obtain jobs in the secondary and tertiary sectors because they lack technical knowledge, skills or relevant education.

India alone contributes approximately 7.68 percent of the world’s agriculture output. Its vast contribution underscores the importance of constant innovation in the farming industry, better agricultural techniques and market strategies that will optimize productivity and profit.

The founders of Awaaz.De wanted to create a user-friendly interface. They recognized that individuals in disadvantaged societal groups often have limited access to the Internet and smartphone technology. This lack of connection is a consequence of both the priciness of these services and their limited penetration into rural communities with small consumer bases.

A network for farmers, Awaaz.De can be accessed on elementary mobile phones and depends on voice communication. It enables barriers such as language and location to be overcome and facilitates a factual transfer of information that can help farmers increase crop yields and income.

It also enables organizations such as Farm Scientist to liaise with farmers regardless of their language or level of education. Illiteracy is a rampant issue in developing countries, pereptuating as a result of expensive tuition fees, little emphasis on further education and low school attendance due to poor health or household obligations.

According to Neil Patil, chief executive officer of Awaaz.De, “These are exciting times for Awaaz.De as we grow and diversify our customer base in India and abroad, collaborating with like-minded organizations and leveraging our expertise and the immense potential of ICTs for social impact.”

It is believed that every dollar of investment in the technology yields $10 because of increases in agricultural productivity. Awaaz.De symbolizes a promising start to an age of technological innovations that will benefit all individuals, regardless of their income or access to sophisticated technology.

Tanvi Ambulkar

Photo: Flickr