Ending child malnutrition in Mexico is the main goal for the “Va por mi cuenta” (“It’s on me”) movement. They serve more than 20,000 meals per month to children living under vulnerable conditions.

As of today, the “Va por mi cuenta” movement has four “Nuestro Comedor” dining rooms located in the state of Mexico: in Metepec, Chalco and Ecatepec. The fourth dining room is located in Mexico city.

The movement plans to collect a minimum amount of 100 million pesos during a period of 5 years in order to construct ten “Nuestro Comedor” child dining rooms. According to the movement’s website, these dining rooms will provide 2,530,000 meals and feed 2,300 children daily.

“Va por mi cuenta” has the support of different companies, brands, and restaurant chains that, through different mechanics of collection, provide help advance the movement’s prospects.

Some of the brands that collaborate with “Va por mi cuenta” are Alsea, Starbucks, Burger King, Domino’s, PayPal, Flock, X Design, California Pizza Kitchen, Chili’s, and Pei Wei, among others.

Alsea is the responsible for addressing and responding to the concerns and requirements that participants may have. Alsea is also responsible for coordinating the movement’s partnerships.

This foundation canalizes the funds raised by the movement into the construction and operation of “Nuestro Comedor” dining rooms, and it monitors and reports results.

The fast food restaurant chain, Burger King, has also partnered with the “Va por mi cuenta” movement. All Burger King locations in Mexico support the movement by making a donation for every single ice cream cone the restaurant sells.

In 2013, Burger King donated 1 peso for every single ice cream cone that the restaurants sold, and 2 pesos for every double ice cream cone.

Domino’s, the pizza restaurant chain, also contributes to the movement. Domino’s Mexico locations allocate a percentage from the sale of two of their products to the “Va por mi cuenta” movement.

The sale of the restaurant’s “Canelazo Bites” and “Pakecompartas”—a package deal that includes a pizza, chicken strips, and french fries—funds Domino’s donations to “Va por mi cuenta”.

Domino’s also contributes to the movement by encouraging Mexican artists to contribute their own designs for pizza and “Canelazo Bites” boxes. Notable Mexican artists that have contributed to this project and the “Va por mi cuenta” movement are Kari Mayo, Jorge Tellaeche, and amoATO Studio.

The Starbucks coffee chain’s Mexican locations have begun to sell bracelets with the Starbucks and “Va por mi cuenta” insignia written on them in order to contribute to the “Va por mi cuenta” movement. The purpose of the bracelet is to invite children that are most in need to a meal.

By visiting the restaurants that have signed on to help the “Va por mi cuenta” movement, consumers are also becoming a part of the effort by contributing their purchases.

Individuals could also independently contribute to the cause by making donations through Banco Santander, or by contributing an “invite” to meals via PayPal.

The “Va por mi cuenta” movement is fighting to eradicate child malnutrition in Mexico. By constructing “Nuestro Comedor” dining rooms, and with the help of different brands, restaurant chains and corporations, the movement is little by little making a greater impact on Mexican children who suffer from malnutrition.

Diana Fernanda Leon

Sources: Alsea, Eclecticmex, Dominos, Movimiento va por mi cuenta 1, Movimiento va por mi cuenta 2, Movimiento va por mi cuenta 3
Photo: Movimiento va por mi cuenta