The Awareness Company develops information technology by using satellites, sensors, trackers, fusion engines and camera traps to improve and structure businesses globally. This technology can also help farmers be successful, subsequently improving food security and reducing food shortages globally.
What is Agritech?
Agritech is the use of technology while farming, most commonly to ensure proper growth and efficient profit for the farmers involved. People mostly use the umbrella term Agritech to refer to agriculture ranging from weather forecasting, photography by satellite, irrigation and heat and light control.
What is The Awareness Company?
The Awareness Company started in 2018 with co-founders Praiaash Ramadeen, Estelle Lubbe and Shazia Vawda in Johannesburg, South Africa. Upon its start, the Awareness Company produces HYDRA Intelligent Places, Smart Mining, Agriculture and Conservation for global use. Ecological employees and businesses can use the programs about local security, safety awareness, maintenance and conservation to inform and educate community members.
The Awareness Company has four projects they are working on with the help of technology to improve agriculture globally including FarmSecurity, FarmAwareness, AgriOne and AgriInsights. The programs give real-time data management about livestock location, water and soil analysis and insights for selling products that are otherwise unavailable for farmers working without Agritech. The technology can ensure a proper harvest and indicate if plants need more attention or focus.
How Agriculture and Technology Can Reduce Global Poverty
Technology can help improve food security and help farmers protect their land, animals and communities. The assistance of satellites, drones and automatic equipment can drastically change the crop yield and sustainability of a farm. The global use of this equipment will provide more food for low-income countries whose communities would benefit from the additional food without the hassle of possible future mistakes that could lead to the destruction of a farm. Reduced prices, higher crop productivity and worker safety are all important parts of building a safe and healthy environment that ensures the growth of a country regarding its food supply for citizens.
Food security is essential for stopping global poverty. With the help of technology, agriculture receives more jobs and a boost in the economy. As a result, fewer people will starve and food shortages both locally and globally will decrease. According to the USDA, positive impacts include poverty reduction, trade and export opportunities, global security and improved citizen health and health care. The help of technology can strengthen and prevent any future disasters that may arise. By alerting the farmer with the knowledge of the new technologies and introducing the machinery/software, the farmer will be able to accomplish more knowing what was unavailable before is now available for the enrichment of their work.
The Future of Agritech with The Awareness Company
The Awareness Company won Microsoft’s AgriChallenge, where Microsoft announced and invited different technology companies to show what the companies could do in August 2020. After the investment from Microsoft in December 2021, The Awareness Company’s Co-Founder and CEO Praiaash Ramadeen said “That’s why Microsoft’s support and investment in helping us as a local, homegrown business to grow and develop solutions that focus on solving real-world problems is so meaningful… we have already done in the agricultural space to promote sustainable agriculture and food security through intelligent data.”
The Awareness Company can help farmers find reliable solutions to arising problems globally through the use of technology. With 2 to 4 million small farmers in South Africa, the use of artificial intelligence can provide a helpful boost in the daily lives of both farmers and consumers.
– Kyle Swingle
Photo: Flickr
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