#EndPoverty2030 is one of the most recent campaigns supported by The World Bank. For the first time in history, it is possible that we will eliminate extreme poverty across the world. It is up to the millennial generation whether or not this utopian dream becomes a reality. Rock The Vote has relaunched their campaign this year with the goal of getting 1.5 million voters registered by this coming November, 400,000 of whom would be 30 and under.
The Center for American Progress reports that the majority of the millennial generation supports and strongly identifies with progressive ideologies such as foreign aid and equity. Rock The Vote will help capitalize on this support by getting more millennials to the voting booths. Founded in 1990, Rock the Vote is a nonprofit campaign that utilizes popular culture to help engage young voters in the democratic process. The organization has gained support from cultural icons such as Madonna, rapper Snoop Dogg, rock group Aerosmith and singer Miley Cyrus.
The newly revamped Rock The Vote campaign will focus their efforts on the web and social media to account for the change in where young people now “hang out.” Rock the Vote will be making use of an updated website, online engagement tools and voter registration programs they have developed.
The organization is teaming up with Voto Latino to register 100,000 Latino voters by the November elections. Representatives are currently traveling with the Vans Warped Tour to encourage young citizens to register to vote. Rock The Vote is also fundraising for organizations that protect the right to vote and fight against restrictive voting policies such as the proposed voter ID law.
President Ashley Spillane of Rock The Vote explains, “We have run the largest voter registration drives for young people on record during the past six presidential elections.” Since the organization’s founding, the organization has been responsible for registering a total of six million voters. Now, Rock The Vote has become a valuable ally in the cause for eliminating extreme poverty.
– Christopher Kolezynski