Music is a powerful medium that spreads messages cross borders, cultures, and language barriers. Music is something people absolutely love and over which they get passionate. In addition to music’s utility of the auditory sense, live music provides for engagement of all the senses. What better environment to raise consciousness about an important cause, than when the audience is voluntarily, and ultimately thoroughly, engaged in the message being sent to them?
The cause to which I am referring is Global Poverty Project, an international education and advocacy humanitarian organization working to end global poverty. The Global Poverty Project is an Australian-based organization led by Hugh Evans–a man who has become a significant voice for the movement.
Global Citizen is an awareness raising online platform, which allows users to earn points by sharing information. In turn, users earn points, and can use their points to bid on live entertainment events, such as Global Citizen Festival.
The Global Citizen Festival takes place in Central Park in New York City. The 2nd Global Citizen Festival took place on September 28, 2013. The Global Citizens Tickets initiative motivated most of the concertgoers to earn their tickets by raising awareness about global poverty.
The concert is presented by Cotton on Foundation, an organization which has notably built the best performing schools in Uganda and has contributed significantly to educational needs in Africa.
According to the Global Citizen Festival website, more progress has been made over the past thirteen years than ever before. Amazingly, the end of poverty is within reach. The Global Poverty Project is based on four main goals: education, health, women’s equality, and global partnerships. The project understands change can only occur if world leaders are notified and asked to support these goals.
According to the site, 57 million children are denied basic schooling services. The goal is to provide schooling by 2015. In the health sector, the main goal is to have 1 million quality community health workers by 2015. The project’s women equality goal is to recognize women’s and girls’ equality as a priority and take measures to support that equality. Goals involving global partnership emphasize gathering support from public and private organizations in a commitment to end global poverty by 2030.
The 2nd annual Global Citizen Festival was a success. Well-known artists John Mayer, Kings of Leon, Alicia Keys, and Stevie Wonder headlined the five-and-a-half hour concert. Notably, this year, the project campaigned for policy changes in the core areas of education, women’s equality, and reproductive health.
– Laura Reinacher