One Direction and action/2015
In July, British boy band One Direction (Louis Tomlinson, Niall Horan, Liam Payne, and Harry Styles) partnered with action/2015 to encourage teens to change the future.

Action/2015 is a coalition of 2020 organizations around the world who undertake issues such as poverty, inequality and climate change. By raising awareness of these issues, they hope that world leaders will affect change.

“Young people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet,” the band says.

The band is encouraging fans to post videos where they describe the kind of world they want to live in. The members also participated and posted their own videos.

Louis Tomlinson says, “I want to live in a world where every child can see a doctor when they’re sick.”

Niall Horan and Liam Payne say, “We want to live in a world where every young person has the same chance to fulfill their dreams.”

Harry Styles says, “I want to live in a world where every child can go to school.”

Action/2015 hopes that One Direction’s fan base will allow young people to contribute to global conversations, especially with the upcoming U.N. Summit in New York this September.

Brendan Cox, a participant in action/2015 says, “One Direction is the biggest band in the world and by mobilizing the millions of young people in their fan base they’ll shine a light onto the most important issues of our time.”

The band has already received 77,756 videos. They say, “Time and again our fans have shown how creative and powerful they can be when they unite and that’s why we want to all join together to speak out and hopefully make a real and lasting change to the world around us.”

Kelsey Parrotte

Sources: Action 2015, Action 1D, The Drum, U.N.
Photo: Flickr

For Action/2015, “This is our year.” The coalition of more than 1,950 organizations worldwide is carving a brighter future in order to make 2015 the year of action and change. The agenda includes tackling climate change, poverty, and inequality, and so far, Action/2015 made substantial progress through key campaigning and advocacy events.

Action/2015 launch:
On January 15, 2015, Action/2015 launched campaigns all over the world from Mali, Mexico, Senegal, Sri Lanka, Uganda, and the UK to name a few. Twitter helped spread #Action2015 to millions of people.

International Women’s Day:
On March 8, 2015, the coalition held street marches and rallies around the work in support of women’s rights. They could be spotted from the UK, Nicaragua, Spain, Ecuador, New York City, Bangladesh, Spain, and South Africa.

Global Citizen 2015 Earth Day:
The coalition mobilized its campaign via Twitter, Instagram, and Facebook, in order to address the annual spring meeting of the World Bank held in Washington D.C. #Hero, addressed the world’s Finance Ministers to fund poverty reduction projects such as the Sustainable Development Goals and Climate Goals.

Throughout the month, Action/2015 campaigned to pressure world leaders attending the Post-2015 Sustainable Development Goal Summit in September and the COP21 climate negotiations in December. More than 22 million advocates in 150 countries held events to call for change. In Kenya, the President responsively agreed to a 12 percent pay increase for workers.

May’s Days of Actions guided support through various themes of change. May 1 was Yes to Labour Rights, No to Social Exclusion Day, and May 13 was Poverty is Sexist Day. Among more, these days calling for global action complemented other events like Citizen Heartings, community sports days, caravans, and concerts.

The G7 Summit was held on June 7-8 in Germany. The coalition played its part by taking to Twitter to stand #AgainstPoverty. Many participants were also a part of a free concert, United Against Poverty, also calling to the G7 leaders for greater attention to end poverty.

The Financing for Development was held on July 13-16 in Addis Ababa, Ethiopia. Just before the conference, 4.8 million coalition events in 150 countries rallied to demand that world leaders “meet outstanding sending commitments, fight structural injustices of unfair tax, and many other issues.”

International Youth Day unleashed #YouthPower. Sri Lanka, South Africa, Brazil, and Benin hosted marches, workshops, political meetings, flash mobs in honor of the movement. The coalition offered guidance through the options to download from their website, International Youth Day toolkits, YouthPower Workshop plans, and contact the team for direct consultation.

The United Nations General Assembly will take place on September 15-28. The world’s most influential leaders will meet to conclude the Millennium Development Goals and create a new set of Sustainable Development Goals. The coalition is scheduling September 24 as a Global Day of Action for global mobilization.

From November 20 to December 11, Paris will host the UN Climate Change Conference. Action/2015 advocates will join around the globe to pressure their world leaders for stronger leadership and progress in poverty reduction.

Lin Sabones

Sources: Action/2015 1, Action/2015 2, Action/2015 3, Action/2015 4, Action/2015 5, Action/2015 6, Action/2015 7, Action/2015 8, Action/2015 9, World Bank
Photo: Restless Development