The government of India introduced the Trade Related Entrepreneurship and Assistance Development (TREAD) plan to help women in rural areas of the country. The intent is for greater economic empowerment of such women through financing, training, information and counseling activities, all related to the trade of products and services within the marketplace.
Their research has shown that one of the main barriers for supporting women out of poverty is that distribution and access to credit are next to impossible without an intermediary. So the TREAD plan will work with community NGOs to make sure funds are actually placed in the hands of women. Then, additional infrastructure will be provided for counseling, training, and assistance in selling goods in the market.
Obviously, impoverished women do not have the collateral needed to secure a loan through traditional lending institutions, so this project, with the support of the government, takes down that barrier. Government grants will fund 30% of a project within TREAD, and the rest will be loaned from banks that are participating.
Additionally, NGOs can receive state government grants for undertaking activities aimed at the empowerment of women, such as field surveys, research studies, evaluation studies, designing of training modules, and more. TREAD is a holistic approach to development, identifying what is needed, what works, using real-world solutions to implement change, offering support, and bringing together various institutions to work together.
– Mary Purcell