The Australian-based Live Below the Line campaign, sponsored by the Global Poverty Project, is slated to begin its 2013 campaign this April. The campaign, which challenges people worldwide to live on just $1.50 per day for five days, was started in 2009 by Australian Richard Fleming, in an attempt to raise awareness and to fundraise for some 1.4 billion people around the world who live in extreme poverty. Now in its third year, Live Below the Line raised $2 million last year for global poverty.
This year, many of the UK’s most well-known chefs are taking part in the challenge to create meals for $1.50, which is the accepted global figure that defines extreme poverty. Award-winning chef Kevin Tew said, “It really makes you think about waste, you have to make things as simple as possible while making sure you get the right balance.”
Other celebrity chefs, including Gordon Ramsey, Hugh Fearnley-Whittingstall, the Fabulous Baker Brothers, Bill Granger and Jean-Christophe Novelli will participate in the campaign and create recipes that will maximize the little amount of food allotted in five days’ time.
Since people find $1.50 is usually not enough money to purchase meat, the chefs will come up with other recipes using cost-effective staples such as rice, oats, beans, and a few vegetables. Besides raising awareness for global poverty and food insecurity, Live Below the Line also hopes to create changes in participant’s everyday lives after completing the 5-day challenge.
The campaign also has other famous supporters, such as actor Hugh Jackman, and this year will be operating in the UK, the United States, Australia, with over 20,000 participants expected.
– Christina Kindlon
Source: 4 News