Online shopping is a quick, convenient way to buy almost everything these days. However, as more consumers become concerned with labor conditions and the ethics of the companies they are purchasing from, online shopping has become more complicated. In order to help users see which brands align most with their ethics and values, multiple platforms have become available to help take the guesswork out of ethical shopping. Using one or all of these ethical shopping websites allows consumers to vote with their dollars and take some of the guilt out of online shopping.
Good On You
Good On You is available both on the web and as an app. It ranks clothing brands on a zero to five scale based on their performance in three categories: people, planet and animals. The organization then uses the ratings of these categories to formulate the brand’s overall rating from one to five. Good On You provides links to where users can buy Good and Great brands (rated fours and fives, respectively) on its respective rating pages.
The people category focusses on workers’ rights across a brand’s supply chain. Factors taken into consideration include practices and policies related to child labor, worker safety, forced labor, the right to join a union and payment of a living wage. The planet category considers a brand’s impact on the environment. Specific metrics included in the evaluation are resource use and disposal, carbon emissions, energy use, water use and chemical use and disposal. The animal category is concerned with whether or not a company uses animal products, and if so, the sourcing of such products. Specific animal products Good On You notes include fur, down feathers, angora, karakul, shearling and the skin and hair of exotic animals. The company also considers if and how brands use wool, mulesing and leather.
For each of the three categories, Good On You also considers whether or not brands are taking positive steps toward becoming more ethical or showing industry leadership. Conversely, it also considers “negative citizenship” practices, such as lobbying against legislation to reduce harm or increase transparency.
The organization sources information used to determine brand ratings from independent certification schemes and rating projects like Fair Trade, OEKO-TEX and the Global Organic Textile Standard (GOTS). Where one of the rating projects does not cover an ethical issue, Good On You utilizes the brand’s public statements. However, Good On You only uses brand statements if they make specific and relevant claims. In most cases, if these claims are false, the company in question would be violating misleading advertising laws, and thus, people would not consider the claims reliable.
Ecoture is one of Australia’s only ethical shopping websites. It allows users to shop ethical clothing and beauty brands all in one place. Like Good On You, Ecoture allows users to see which brands align most with their values. Icons designate whether or not a brand is cruelty-free, natural, upcycled/recycled, ethically made, organic, vegan, handmade, sustainable or vegetarian.
Ecoture also commits to alleviating labor abuses and the poverty that comes with them. Today, an estimated 40 million people are garment workers, and 85 percent of them are women. Ecoture has partnered with i=Change to help empower the girls and women working in the garment industry. The organization partners with multiple NGOs in order to support projects that directly impact the lives of women and girls worldwide.
With every purchase from Ecoture, consumers may choose an NGO fighting on behalf of women and girls in developing countries. Then, Ecoture donates $1 per sale to that customer’s organization through i=Change. Customers can then track the impact of Ecoture and i=Change supported projects, allowing them to see just how Ecoture is using their contributions.
Online shopping does not have to mean compromising on ethics or core values. With ethical shopping websites like Good On You and Ecoture, consumers are able to choose which brands, causes and values they should use their dollars to support and promote.
– Shania Kennedy