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Video Games Support the World Food Programme

Video Games Support the World Food Programme
In today’s society, the popularity of video games has steadily increased. With that popularity comes opportunities to support a nonprofit cause, spreading awareness to gamers and fans worldwide. Video games support the World Food Programme in a way. In fact, there are three video games supporting the World Food Programme in particular.

What is the World Food Programme?

The World Food Programme (WFP) is a United Nations agency with the goal of ending world hunger. It is the world’s leading humanitarian organization in this endeavor, delivering food to countries in crisis and working with communities to improve the situation. The agency arrives in the wake of war, natural disasters or famine, providing food to the victims or those caught in the conflict. When the crisis ebbs, WFP helps rebuild shattered livelihoods and lives. Its development projects focus on nutrition, especially for mothers and their children. WFP has also been implementing school feeding programs worldwide for over 50 years. Here are three video games that support WFP.

Food Force

In 2011, the World Food Programme collaborated with Konami Digital, a Japanese electronic entertainment company, to create an online game to support the fight against world hunger. Food Force immersed players in the virtual experience of planting, harvesting and distributing food across the world while responding to food emergencies. The game prompted players to logistically solve food shortages and keep countries from experiencing hunger. The money that players have spent through this game has helped fund the World Food Programme’s school meals projects in real life, providing meals to 20 million children per year.

PUBG

One of the most popular games of 2017, PlayerUnknown’s Battlegrounds (PUBG) had a gaming community of over 3 million players worldwide. With the success of this game, a famous Korean YouTuber, known as The Great Library (GL), created a live-action PUBG video in support of WFP’s fight against world hunger.

In PUBG, players search for food and weapons while competing against each other in a last-one-standing battle royale. GL’s video replaced the energy drinks and food pickups that people normally find in the game with energy biscuits and bags of rice, the very same that the World Food Programme distributes to the world’s hungry. Additionally, rather than battling to be the lone survivor, GL and his opponents had an alternate objective: beat world hunger by sharing a meal with a hungry child via WFP’s ShareTheMeal phone app.

Hunger Heroes

In July 2019, YOOZOO games hosted a charity gaming marathon, GTarcade’s Hunger Heroes, that invited gamers from across the globe to turn their on-screen efforts into meals for the world’s hungry, supporting the World Food Programme in the fight against hunger. The goal was straightforward; the more gamers that played, the more YOOZOO Games donated to WFP. Hours of playing turned into dollars, which YOOZOO Games donated via WFP’s ShareTheMeal app. During the week-long event, players received exclusive gameplay features and in-game prizes as a reward for joining and contributing to the cause.

The fact that these video games support the World Food Programme is a positive accomplishment for the gaming community. People can even implement games like PUBG as a positive influence, which supposedly has a negative influence on today’s society due to violent gameplay, and are a solid example of how popular entertainment can contribute to spreading awareness of global crises.

– Yael Litenatsky
Photo: Flickr

 

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YouTubers Supporting Charity

YouTubers
YouTube has allowed millions of people to create content that will possibly reach an audience. For some YouTubers, creating content leads to an enormous amount of success, creating a massive following and giving them celebrity status. As a result, the past 10 years have seen a great increase in the number of online celebrities.

What these celebrities reveal is the power in social media. If top YouTuber PewDiePie, who posts comedy skits along with “Let’s Play” videos of games such as Grand Theft Auto V and The Witcher III, can have over 38 million subscribers to his channel, is YouTube not also a platform on which one can spread ideas to others?

PewDiePie thinks so. In 2013, the vlogger posted a video titled “10 MILLION BROS UNITE!-Charity: Water” on YouTube. In it, he challenged his subscribers (who at the time numbered 10 million) to support the efforts of nonprofit organization Charity: Water to promote access to clean water in the developing world. Along with launching an online campaign, PewDiePie agreed to donate one dollar to Charity: Water per every 500 views earned by the video. PewDiePie’s studio “Maker Studios” also agreed to donate one dollar per every 500 views on the video.

The campaign raised $446,462 for Charity: Water, becoming a huge success for the YouTuber. Perhaps even more great is the fact that PewDiePie is not the first YouTuber to promote making a difference.

For Lewis Brindley and Simon Lane, who form comedic gaming channel Yogscast, charity is part of what being entertainers is about. In December of each year, the team holds fundraising initiatives, streaming play-throughs of games and challenges to promote charity. Their most recent effort, titled “Jingle Jam,” raised over 1 million dollars for a variety of charities, including Oxfam International, Doctors Without Borders and End Polio Now.

Along with PewDiePie and Yogscast, YouTuber Connor Franta has taken advantage of the platform to promote social justice. Franta raised over $230,000 for The Thirst Project through crowdfunding platform Prizeo. To do this, Franta encouraged fans to enter a contest in which they donated to the charity, and the winner was given the opportunity to get coffee with Franta in Los Angeles.

The power of social media is the speed with which it allows us to spread ideas. For YouTube celebrities, using the platform that allowed them to achieve celebrity status to promote giving is perhaps the ultimate way to give back.

– Andrew Michaels

Sources: PC Games N, Reason Digital, Huffington Post , Youtube 1, Youtube, Charity: Water
Photo: Youtube

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5 Famous YouTubers Who Give Back

Youtubers
YouTube has become one of the largest, most influential mediums in the world. According to the website, YouTube has more than one billion users in 75 countries, watching hundreds of millions of hours each day.

More than one million channels receive proceeds from their videos due to the YouTube Partner Program, and a small amount of these channel owners make six figures per year.

Elite YouTubers Zoella, Jack and Finn Harries, and Hank and John Green are a part of the select group who achieved super-stardom from their videos.

However, these YouTubers have more than just a high-paying salary in common. They all participate in numerous charities to give back to those who are struggling.

Zoe Sugg

With about eight and a half million viewers subscribed to her fashion and beauty blog, Zoe Sugg, also know as Zoella, donates some of her time to raising awareness for fatal diseases. Sugg starred in “The Comic Relief Bake Off” in February that funded vaccinations for babies in Uganda. Sugg has also worked with Trekstock, which gives support to young adults with cancer.

“Doing what I do, I get to meet a lot of young people that have been through the stresses and the traumas that go with [cancer],” Sugg said.

Along with this, Sugg is the first digital ambassador for Mind, a mental health charity and has participated in fundraising for the Stroke Association and Band Aid 30.

Jack and Finn Harries

Identical twins Jack and Finn Harries run the YouTube channel JacksGap that has more than 180 million views. The channel’s videos feature the brothers traveling the world, occasionally stopping to film a video for charity. In March of 2013, the twins posted a video about their time in South Africa visiting some Comic Relief projects. More than five million people live with HIV in Africa, according to the video.

“We were shocked to hear how serious the issue had become, but excited to see what was being done to help and meet the people behind the project,” Jack Harries said.

Jack and Finn Harries have helped raised awareness for this issue, because their video now has over two million views.

The twins have also helped The Rainbow Centre, Teenage Cancer Trust and Charity: Water.

Hank and John Green

Another set of philanthropic YouTube siblings with the channel name VlogBrothers hold an online presence of about two and a half million subscribers, and they use this power to promote their charity projects. Hank and John Green created Project for Awesome in 2007.

“During Project for Awesome, thousands of people post videos about and advocating for charities that decrease the overall level of world suck. As a community, we promote these videos and raise money for the charities,” Hank and John Green said.

The charity has taken place for seven years, and last year, the project raised over one million dollars.

Aside from this success, the brothers have also taken part in Partners in Health.
For more information about these YouTubers, visit youtube.com/zoella, youtube.com/jacksgap, and youtube.com/vlogbrothers.

– Fallon Lineberger

 

Sources: BBC, Boohoo, Charity Water, Mind, Prizeo 1, Prizeo 2, Project for Awesome, YouTube 1, YouTube 2, YouTube 3, YouTube 4, YouTube 5, YouTube 6, YouTube 7
Photo: Telegraph

 

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What is USAID?

Want to really know what the United States Agency for International Development (USAID) is doing? To learn more about USAID, go explore their official video channel. See videos about agriculture, development, health, war and famine relief, videos in the field, and on the ground showing their progress and impact.

The bigger overall question though: What is USAID, really?

USAID is the agency of the US government that handles all international affairs relating to diplomacy, development, and foreign policy. Started in 1961 by John F. Kennedy, USAID works in over 100 countries, creating markets and trade partners, protecting human rights, food security, and the environment, addressing health issues, prevention and recovery from conflicts, reduction of poverty, basic humanitarian response, and addressing US interests and security. While all of this is massively challenging and consuming work, USAID tries to do it all while working with less than 1% of the total federal budget.

One of their agendas is to make all governments more transparent, accessible, and accountable in order to build democracy worldwide and “make every voice count.”  In partnership with Sweden, the UK Department for International Development (DFID), and Omidyar Network (ON), they have launched an inclusive campaign for citizen involvement; a global fund to support innovation, scaling-up, and research that will harness new technologies to enable citizen engagement and government responsiveness.

Want to know more of the inside scoop about what they’re doing and what it all means? Click here.

– Mary Purcell

Source: You Tube, Makingallvoicescount.org, USAID

 

What is USAID

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Stillmotion: Movies with Meaning

Stillmotion
In 2013, nine-year-old California native Vivienne Harr discovered that there are 29.8 million people in slavery today, many of them children. Harr was determined to do something, and quickly started her own lemonade stand with the slogan, “Make a Stand Lemonade.” Harr originally had the goal of freeing 500 enslaved children, but has since touched countless lives and continues to raise money today through her mission.

Pretty endearing story, right? A group of upcoming and passionate filmmakers thought so, too. In February 2014, Stillmotion Productions released their first feature-length, independent documentary, #standwithme, a film telling Harr’s story and winning the hearts of viewers everywhere.

Since the premiere of #standwithme, Stillmotion has gone on to produce their second film, Old Skool Cafe, which tells the story of a San Francisco supper club run by troubled youth. The Old Skool Café gives youth who were never believed in the chance to serve others in meaningful ways. The supper club is equipped with live entertainment, gourmet meals and quality service by youth who once resorted to robbery, drug dealing and gangs for a sense of belonging and direction.

Founder Teresa Goines spent years as a corrections officer, witnessing the “revolving door” of youth turning in the wrong direction without the proper resources. Today, Goines runs the supper club but offers any position, business- or service-related, to the youth, standing by as their mentor and apprentice.

All she wants is for them to know that “we see the gold in [them] and we want other people to see the gold in [them],” Goines shared in her Old Skool Café interview for the Stillmotion team.

It’s inspiring stories like these that capture the hearts and attention of Stillmotion members. “We’re a small collection of curious, loud, trouble-making souls who believe that powerful stories can change the world,” the Stillmotion team shares on their website.

In response to such amazing stories, all I want to do is share them with the world. Although I have tried, rallying large quantities of people around my small, unimpressive TV to watch these documentaries with me, however, has been largely unsuccessful.

That is where Tugg comes in. Working in collaboration with filmmakers like Stillmotion, Tugg offers a resource for individuals interested in having an independent film played at one of their local theaters. Once contacted, Tugg sets up the entire event, an event page, promotional tools and plenty of guidance along the way. In addition, Tugg allows the host to choose a cause of their choice for a portion of ticket sale proceeds to go toward.

Thanks to Tugg, I will be hosting a showing of #standwithme at a local theater. Through Tugg support, I have been able to sell 93 tickets for the film and hope to host many events in the future.

– Heather Klosterman

Sources: #standwithme, Stillmotion, Tugg 1, Tugg 2
Photo: NBC Bay Area

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Jennifer Lawrence is a Star With a Heart


Upon winning an Oscar for her leading role in the film “Silver Linings Playbook”, Jennifer Lawrence fell as she ascended the stairs. While potentially embarrassing for anyone, Lawrence continued without a pause. Her charming demeanor and genuine personality were shining, so no one made any fuss about the incident. The actress’s charm is obviously authentic as Jennifer Lawrence has a proven history of charitable involvement for good causes.

While she was part of the cast in “The Hunger Games”, she and other co-stars partnered with the UN World Food Program (WFP) to raise money and awareness around the issues of global poverty and hunger. The movie itself deals with food scarcity and its subsequent social effects so the tie-in was natural.

“This partnership will help us spread the word that hunger is the world’s greatest solvable problem,” said Nancy Roman, Director of Communications of WFP. WFP is the largest humanitarian agency fighting hunger worldwide.

Jennifer Lawrence also supports Feeding America and The Thirst Project, both non-profit organizations helping people overcome issues of poverty and food/water access.

Unlike Hunger Games, or global food shortages, the US does have enough food to feed everyone, it is just a matter of getting it to the millions of low-income people who need it. This is the concern of Feeding America.

– Mary Purcell

Source: Hungergames.WFP.org, Looktothestars.org
Video: Youtube