Hilary Swank’s recent trip to Ethiopia was marked by revelation and promotion. UNICEF flew Swank to visit various schools and education centers that received donations directly from the organization. The funding for this project will come directly from a new campaign launched in partnership with UNICEF and legendary watch and jewelry maker Montblanc.
The campaign encompasses Montblanc’s ‘Signature for Good’ collection which premiered earlier this month. The collection includes leather products, jewelry, and pens ranging from $220 to $810. For every product sold from the collection between now and March 2014, Montblanc will donate part of the proceeds to UNICEF’s education programs, funding schools that Swank visited.
According to Hilary Swank, the chance to visit Ethiopia and see first hand the benefits of the money being donated renewed her appreciation for organizations such as UNICEF and their efforts. She commented that seeing the books and learning material that the schools were able to accumulate due to these donations was “pretty extraordinary.”
For celebrities, it seems almost too easy to make their way over to a developing country, whether its because they’re already there on set or making a charity trip. Since their every move is already accounted for by the paparazzi who wait for them at gas stations and fast food restaurants, a trip of such a scale would most definitely create a bigger buzz in the media. For causes big and small, piggy-backing off of a celebrity’s Google search carries no shame. It gives an opportunity for the world to find out more about these corners of the world even if that wasn’t their initial intention when searching for “Hilary Swank’s teeth”.
– Deena Dulgerian