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The Samsung Global Goals App: Supporting SDGs With a Tap

The Samsung Global Goals App, Supporting SDGs With a TapIn 2015, the United Nations General Assembly announced a pledge to change the world for the better by the year 2030. That pledge led to the Sustainable Development Goals, also known simply as the Global Goals, which aim to eradicate hunger, combat inequality and clean up the planet. To this end, Samsung has joined the efforts to see the world accomplish these goals and released the Samsung Global Goals app in 2019.

The Samsung Global Goals

The Samsung Global Goals app’s purpose is to “take action on the Global Goals and make the world a better place,” according to the app’s Google Play Store listing. The app has three intentions:

  1. Know the Goals: This allows the user to discover what all 17 goals are about and lets the user determine which one they care about the most and want to support the most.
  2. Get the Facts: Lets the user see statistics about the Global Goals and what important areas organizations are working on to alleviate global poverty and build a sustainable world.
  3. Monitor Donations: This function allows the user to track their donation history and see which of the Global Goals are progressing worst than others.

Donating With a Simple Tap

The app puts Samsung’s advertising revenue to good use. Every ad the user views inside the app earns money that can be donated toward a goal, the user can choose to keep donating to one goal or keep switching between goals. If the user is using the app on a Samsung phone or tablet in the U.S., Singapore, Canada or the U.K., they can use Samsung’s own payment system, Samsung Pay, or if they are on another Android device, they can use Google Pay.

Samsung will also match the user’s donation as the South Korean tech giant’s attempt to brand themselves as a “global corporate citizen.” If the user cannot donate, then they can raise funds by allowing the app to place ads on the user’s lock screen as they charge their devices and the user can select which of the goals those funds will go toward. After an update on January 2020, the app allows users to put inspiring messages and quotes from famous humanitarians and messages about the planet’s climate situation.

United Nations’ Initiatives to Accomplish its SDGs

The Samsung Global Goals app is just one of the new ways the United Nations Development Programme (UNDP) is attempting to advertise the Global Goals. The UNDP is partnering with different companies to promote the idea and raise awareness of the Global Goals. In America, the UNDP teamed up with iHeart Media to create short messages from famous pop stars about the Global Goals and how citizens can help accomplish them.

Even though the Samsung Global Goals app comes from a place of philanthropy, it would probably do more good for the Global Goals and the UNDP if the app was not limited to just Samsung and the Android platforms. Instead, it should become available to outside platforms, such as Apple’s iOS, to raise even more awareness for the Global Goals, and ultimately our planet.

As we grow closer to the deadline for the SDGs, the world should see more companies following Samsung’s lead and helping the United Nations build a sustainable world by 2030.

—Pedro Vega
Photo: Flickr

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The Success of Philanthropy in South Korea

Philanthropy in South KoreaThe Republic of South Korea carries one of the most uplifting stories of increased education and economic improvement. South Korea faces poverty among the elderly and an education gap between the rich and poor. Despite that, the country has launched effective policies for poverty reduction. These efforts expand beyond the scope of just South Korea. This article will cover advancements in national poverty reduction. It will focus on South Korea’s global poverty reduction and philanthropy efforts through organizations such as World Friends Korea and the Korean International Cooperation Agency.

Poverty in South Korea

South Korea has evolved tremendously in terms of poverty reduction and economic improvement. In 1945, around the end of the Japanese colonization, South Korea was one of the poorest countries in the world. In the 1950s, after the Korean war, 80% of the urban population was below the poverty line. Today, South Korea’s literacy rate is 96% and its poverty rate is close to 14%. This decrease in poverty and illiteracy is largely due to extensive education policies and NGOs within Korea.

The Beautiful Foundation

In the late 1980s, democracy consolidated in South Korea. Various NGOs promoted humanitarian principles and rights, create a flow of social-political interactions and offer a voice to citizens. In 2002, estimates determined that there were 60,000 nonprofits in South Korea. While many international NGOs such as UNICEF, the Red Cross, UNDP and Planned Parenthood have had chapters and projects in South Korea, there are plenty of organizations in the nonprofit sector native to Korea. Established in 1999, Beautiful Foundation is one of the largest Korean nonprofits.

The Beautiful Foundation dedicates itself to creating an impartial society where people practice sharing by spreading wealth across society. The organization has had a great influence on philanthropy in South Korea. The 1% Sharing initiative, for example, encourages all Koreans to contribute 1% of their salary or income to any campaign or cause they believe in. These contributions are even open to individuals that do not live in Korea. The Beautiful Foundation has used these donations for disaster relief, child hunger and even social issues.

Philanthropy within Corporate Korea

South Korean corporations represent almost 40% of Korean philanthropy while the remaining 60% comes from individuals’ charity. Korean corporations such as Samsung have used social media to promote and inspire others to give through online sites. Samsung has also launched campaigns such as Samsung Hope for Children which helps children access education and medical treatment through donations of products and financial assistance.

Hyundai, another large corporation in South Korea, has launched campaigns such as the Hope on Wheels program, which helps children with cancer. Since it began its philanthropic efforts, Hyundai has given $72 million to pediatric research.

Government Role in NGOs and Philanthropy

Although these organizations are non-governmental, the government still plays a significant role. Most NGOs receive government grants. Additionally, certain government factions or ministries, such as the Korean Department of Health and Welfare, host annual conferences to bring organization leaders, government officials, corporate workers and academic scholars to discuss further development and new philanthropic strategies and ideas.

Many NGOs are also policy-oriented and must meet with government officials to achieve their goals. NGOs can campaign for a range of socio-economic issues such as income disparity and economic inequality. For instance, the Citizens’ Coalition for Economic Justice (CCEJ), which is the oldest NGO in Korean history to address social welfare issues, persuaded the Korean administration in the 1990s to change housing eviction policies. It also lobbied for the construction of more homes which the government agreed to.

South Korea Gives Back to the World

South Korea has evolved from a country receiving international aid, to a flourishing economy ready to give back. The country is the world’s 12th largest economy and began its international philanthropy in the 1990s. The Korean International Cooperation Agency (KOICA), established in 1991, distributes aid to promote economic and social development in poorer countries. Worlds Friends Korea, which is similar to the U.S. Peace Corps, has worked with KOICA to reduce poverty and provide opportunities for growth. Since 1990, World Friends Korea has sent around 50,000 volunteers and has been active in 96 countries.

South Korea has also been involved in security and reconstruction efforts in developing countries such as Afghanistan. In 2010, the Korean Province Reconstruction Team (PRT) worked to strengthen local governments, administrative competence and productivity, as well as provide support for agriculture, education and medical services in the Parwan Province.

South Korea pulled itself out of poverty through strict education policies, massive technological and economic advancements and an abundance of support from NGOs. After seeing poverty worldwide, the people of Korea honed in on the values of sharing and the long tradition of giving. South Korean philanthropy was born out of “self-actualization” and the desire to accept and help others. From giving to its own people to giving worldwide, from corporate philanthropy and NGOs to government-oriented organizations, South Korea has truly encompassed philanthropy.

– Nada Abuasi
Photo: Unsplash

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Samsung and Kenya: Technology Education

Technology Education

Back in 2012, the Samsung Electronics Engineering Academy opened its doors and ushered in a new era of educational possibility in Nairobi, Kenya. This program was made possible through several partnerships including UNICEF, The Lego Foundation, Girls’ Education Challenge, and more to build a place for the African people to gain an edge in the information age. The curriculum maintains a focus on hands-on education, dividing the schoolwork into 10 percent theory and 90 percent practical knowledge. Over the duration of the one-year program, students acquire the skills to repair and maintain handheld devices, IT, consumer electronics, air conditioners and refrigerators.

For students wishing to enroll, the best part is that the program is entirely free and provides automatic placement into an internship with Samsung. Top students also gain the opportunity for relocation to South Korea for a one-year leadership position with the 100 Young African Leaders Program.

Change is coming in areas with a history of rampant unemployment, hunger and lack of education, throughout the African continent. Programs providing education in technology have the ability to empower young Africans,  only building Africa’s future. The program’s first graduating class saw 24 out of 40 students gain employment with Samsung and today over 60 percent of the graduates do the same. A sizable portion of the remaining 40 percent achieved self-employment by opening repair shops and other technology focused businesses to stimulate economic growth in towns across Africa. This success led to the program’s expansion throughout Kenya and branching into Nigeria.

In Nigeria, these programs build up the Lagos State Government and World Bank by setting a model referred to as a Public Private Partnership (PPP). This system provides benefits for all involved and helps bring those that may be lacking in technology education up to speed with the modern day.

Beyond Africa, Samsung is responsible for similar institutions in Turkey and Indonesia. These organizations impact communities by exposing the hidden talent that lay dormant in the marginalized society.  Samsung helps those with almost no ability to break the mold and reach their true potential.

– Aaron Walsh

Photo: Flickr