, , , , , , , , ,

House of Trade Alleviates Impacts of Fast Fashion

House of Trade
House of Trade is a new platform based on an ancient method: bartering. Inspired by the sneakerhead community, the House of Trade offers a fresh take on fashion sustainability while reducing the exploitation of underpaid workforces in developing countries and providing a safe and efficient method for sneakerheads to trade their sneakers.

House of Trade: A Trading App for Sneakers

One of only five startups chosen for the 2021 Covintus National Technology Accelerator program, House of Trade is a trading app for sneakers: an app that allows sneakerheads to use their new or lightly-used sneakers as “closet currency” to trade items with other users. House of Trade facilitates each trade using a mail-in system, ensuring authenticity and trustworthy bartering commerce.

Founded in April 2020 by Chris Holloway and Keren Nimmo, the team behind the scenes at House of Trade represents diversity and supports the colorful world of sneakerhead culture on a weekly YouTube podcast called Kicks of the Trade. The trading platform does not end with sneakers — the team plans to expand the platform to include the trade of a variety of other items, from luxury handbags and watches to streetwear and sports cards.

A Trading App’s Role in Fashion Sustainability

House of Trade reduces fashion consumption by offering its users a solution: the user’s unwanted items can stand as “closet currency” for the items they do want, lessening (or even eliminating) the need to buy factory-new fashion.

The fashion industry has a significant impact on the environment. The industry produces 10% of the world’s carbon emissions, equating to more than all the emissions of “international flights and maritime shipping combined.” In addition, the fashion sector stands as “the second-largest consumer of water worldwide” in a world where 785 million people go without access to clean drinking water. On top of this, the fashion sector contributes to “20% of all industrial water pollution worldwide.”

Pollution is especially detrimental to developing countries where the U.S. fashion industry outsources 97% of manufacturing and where toxic wastewater from factories often ends up in rivers and oceans. For example, in India, a country where the sacred but polluted Ganges River supports one of the most densely populated regions in the world, 88 million people lack access to safe water. One of the contaminants that make the Ganges unsafe is chromium, a compound for dyeing fabrics and tanning leather.

How Outsourcing Fashion Manufacturing Exacerbates Poverty

The outsourcing of manufacturing exacerbates conditions of poverty in countries where exploitative working conditions go unregulated. As an example, Nike as one of the largest makers of footwear globally sold a record 25 shoes every second in 2018. In general, Nike’s sales average 780 million pairs of shoes annually. However, the manufacturing of Nike’s massive product line is outsourced to more than 41 different countries.

By outsourcing to developing countries, Nike and other major sportswear brands can maximize production at minimum costs. But, low overheads for big companies come at a high price for the people who work in the factories. According to the Clean Clothes Campaign (CCC), a worker rights coalition that comprises more than 235 organizations in more than 45 nations, the average salaries of factory workers in Indonesia, Vietnam and Cambodia (countries where Nike contracts much of its manufacturing) are 45%-65% lower than the average “living wage.” To put this into perspective, in March 2020, the Global Living Wage Coalition reported just 7,446,294 VND ($321) as the monthly living wage for a person in urban Vietnam.

House of Trade Offers a Solution to Fast Fashion

Several advocates and unions have called out leading fashion and sportswear companies for prioritizing profits over the well-being of workers, the planet and humanity at large. With these issues coming to the forefront, many consumers across the world aim to make conscientious shopping choices to alleviate these impacts.

At the forefront of fashion industry reform, the House of Trade offers an alternative to factory-new consumerism while ensuring that sneakerheads and fashion enthusiasts have access to the styles, brands and quality they desire. In a “global sneaker resale market” that projections have determined could expand from $6 billion in 2019 to $30 billion by 2030, platforms such as House of Trade are in the ideal position to maximize profits while providing a solution to alleviating the impacts of fast fashion.

– Jenny Rice
Photo: Flickr

, , , , , ,

5 Alternatives to Fast Fashion

Alternatives to Fast Fashion
The fast fashion industry creates inexpensive clothing to keep up with rapidly changing trends. Many brands in the fast fashion industry use cheap labor to produce garments, which often leads to the exploitation of workers and the environment. Fast fashion companies tend to target workers in low-income areas who have limited alternatives for employment. As a result, people in low-income areas are more likely to tolerate the poor, exploitative labor conditions that are prevalent in fast fashion. Microfibers and waste are often byproducts of fast fashion, contributing to water pollution and food chain disruptions, which disproportionately affect impoverished areas. Several alternatives to fast fashion can make consumers’ wardrobes more ethical and sustainable, reducing global poverty at the same time.

5 Alternatives to Fast Fashion

  1. Support local thrift stores. Thrift shopping is a simple and affordable alternative to fast fashion. Thrift shops offer clothes at more affordable prices than fast fashion companies without causing harm to workers or the environment. Individuals can also help second-hand stores thrive by donating clothes. Donating to thrift shops provides a wider range of options for consumers who cannot afford ethical, sustainable fashion elsewhere. Thrift shopping can be a great alternative for people who do not wish to promote poor working conditions in the fashion industry.
  2. Buy, sell and trade clothes online. Internet users can buy, sell and exchange clothes on a plethora of apps and websites. For example, Etsy offers a range of ethical, sustainable, second-hand and handmade clothing at varying prices. Individuals can also use social media platforms like Facebook Marketplace and Instagram to buy, sell and trade used clothing instead of supporting fast fashion brands that exacerbate poverty. Some apps like Depop are specifically designed for people to buy and sell second-hand clothes online, without the hassle of visiting a thrift store in person.
  3. Buy clothes from ethical and sustainable brands. Consumers can still purchase brand new clothes without supporting the fast fashion industry. Clothing companies like Patagonia, Boden and Kotn offer alternatives to fast fashion for people with flexible budgets. For example, through Fair Trade certification, Patagonia supports workers in low-income areas, ensuring that workers receive fair compensation under good working conditions. Patagonia also uses renewable energy for clothing production. Boden uses recyclable packaging, ensures ethical production and pays workers fair wages. Kotn creates clothes with organic materials and maintains fair and safe labor standards. Thousands of ethical, sustainable clothing companies are available to those who can afford them.
  4. Buy timeless, good-quality clothing. People who buy fast fashion may get stuck in a fast fashion cycle. Consumers often purchase cheap, low-quality items from fast fashion companies to keep up with ever-changing trends. As a result, consumers can contribute heavily to poverty and the exploitation of workers. However, clothes from fast fashion companies often wear out and do not remain in style. Individuals who have the financial means can buy high-quality, timeless clothing as alternatives to fast fashion items that only last until the next season.
  5. Learn how to make and repair clothes. Making and repairing clothes can be an affordable, sustainable and ethical alternative to buying from fast fashion brands that intensify global poverty. People who make clothes can select their own materials, keeping an eye out for ethical and sustainable fabric brands. Those who learn to sew can also repair their old clothes instead of buying new ones from fast fashion companies. Between sewing, crocheting and other methods of creating clothes, people can create personalized, unique clothes to wear with the potential of launching their own ethically-sourced businesses.

Reducing Poverty Through Ethical Shopping

Shopping ethically contributes to combating global poverty and environmental degradation. Many fast fashion alternatives exist to help consumers stand up against workplace exploitation in low-income areas. Over time, ethical clothing purchases can make monumental impacts on the lives of people around the world.

– Cleo Hudson
Photo: Unsplash