Artisans living in impoverished communities often do not receive fair compensation for their crafts. This issue is especially prominent if their work is sold in a more economically developed country, due to the nature of the country’s economic power. However, four chic brands are offering local artisans more sustainable job opportunities that provide equitable wages.
4 Chic Brands Giving Opportunities to Local Artisans
- Zambeezi. Founded in 2018, Zambeezi is a Zambian company that produces handmade soaps, body balms and lip moisturizers made out of beeswax from bees managed by Zambian beekeepers. According to Zambeezi, farmers and workers in Africa receive minimal compensation for their work, despite their products selling for high prices in more economically developed countries. In order to prevent this continuous cycle, Zambeezi forms partnerships with “entrepreneurs, farmers and beekeepers in Zambia, Africa” to ensure that workers are able to earn a “fair and living wage.” Going beyond fair compensation, Zambeezi allocates a portion of its profits to support local community development projects, such as developing wells and constructing schools.
- Gift of Hope. Founded by the Haiti Foundation Against Poverty in Port-au-Prince, Haiti, Gift of Hope is an “ethical fashion initiative” looking to break the poverty cycle by creating jobs for more than 70 artisans from Haiti. With a mostly female workforce, the organization pays employees three times the minimum wage to economically empower them to rise out of poverty. The company also works to prevent children from becoming “orphaned by poverty” simply because of the financial struggles of a family. By crafting jewelry, purses, headbands, keychains and more, using recycled and repurposed fabrics and materials, women in Haiti are able to provide income for their families and financially support their children.
- Pura Vida. Pura Vida began with two struggling Costa Rican artisans crafting string bracelets and grappling to survive on their earnings from selling only a few bracelets per week. On a visit to Costa Rica, Californians Griffin Thall and Paul Goodman asked the artisans to make 400 bracelets for Thall and Goodman to take back to the United States. The bracelets sold out at a boutique within just a short period. This prompted the start of Pura Vida, a company that now sells millions of these bracelets annually. The bracelets are made by more than 800 previously impoverished artisans located in Costa Rica, China, India and El Salvador. The company provides its employees with a sustainable work environment and a steady income. Pura Vida partners with more than 200 charities worldwide and has donated approximately $3.8 million to charities chosen by consumers.
- Hiptipico. Hiptipico provides transparency, fair compensation and “non-factory working conditions” to women living in impoverished, indigenous communities in Guatemala. The company creates partnerships with artisans in Guatemala to craft items from its collection, including bandanas, dog collars, camera straps, laptop cases and handbags. Furthermore, Hiptipico allows artisans to price the items themselves. This ensures that workers receive fair earnings for every crafted piece of work. Additionally, the brand allows female artisans to select their own working hours. The flexibility allows women time for family responsibilities while providing an income. Guatemalan artisans also have the freedom to create their own designs and add a touch of personal flair to their crafts, ensuring products reflect the authenticity of Guatemalan culture.
These four chic brands strive to end poverty by providing jobs, safe working conditions and fair wages to impoverished artisans. The brands also preserve the originality of the artisans’ cultures. By creating partnerships with artisans globally, the brands ensure that the artisan is rewarded fairly for their craftsmanship. The four companies provide an income to impoverished families while allowing the artisans time to care for their children. Overall, these brands are bringing the world one step closer to ending poverty.
– Lauren Spiers