
Creo. Language: Spanish. English translation: I believe or I create. Metaphorically speaking, it has incredibly optimistic implications. How fitting that an initiative focused on the belief that children can utilize the creative process of the arts to escape the evils of poverty would take the name this inspirational term.
Project Creo is an organization based in Quito, Ecuador that aims to empower children experiencing poverty through visual art, music, dance, theatre and film. With the help of project facilitators, the children’s creations emphasize their self-worth and the undeniable existence of love in the world. Facilitators include volunteers from the United States and Ecuador, prominent artists and the world’s leading fine arts teachers.
U.S. native Michael Sample founded the organization in 2001 when he visited Quito and felt a strong desire to live in the city and help its citizens. After returning to the U.S., Sample became a professional actor and choir director. He also earned a position with the Metropolitan Opera Guild. Despite all of his success in New York, he still felt his true vocation was with the people of Quito.
In 2011, Sample began the first art project with children in Quito. This was the humble beginning of Project Creo. Its partnership with the Metropolitan Opera Guild added a base in the U.S. and brought more attention to its positive effects on poverty in Ecuador.
Other U.S. contacts were enlisted through a partnership with ASTEP, Artists Striving to End Poverty. ASTEP is an organization originally established by Broadway Musical Director Mary-Mitchell Campbell and students from Julliard. It does research and then takes action to make a child more successful, socially and academically, with the arts. Many of the Project Creo volunteers come from ASTEP, making them more than adequately qualified.
Much of the time, volunteers work directly with children on their projects. Together, they create murals, musical compositions or other artistic projects to be displayed in their community. The projects showcase Project Creo’s message of total love or ways to improve life in the community. For example, one project focuses on ways that recycling and eco-friendly lifestyles lead to progress in society by forming art from reusable materials.
Other projects in Ecuador have included an art exposition promoting healthy living and informative approaches to starting small businesses with art. By working with the Secretary of Education in Quito, Project Creo also works to integrate art into curricula in Ecuador. The in-school programs allow Project Creo to reach a large number of children and introduce artistic methods for the learning process to teachers.
Artists and teachers help the cause by teaching children in person, if possible, or providing free online art lessons. They work through the online component of Project Creo, called iCreo. iCreo invokes technology to make art lessons accessible to impoverished children and share the initiative’s mission with people all around the world.
Since its beginning, Project Creo has expanded beyond Quito. First, the project organized programs in other Ecuadorian communities. Once large enough, centers were established in Africa and India. Now, through information available on iCreo, lessons and project ideas are available to anyone with internet access.
As stated on Project Creo’s website, “if you have a body, you have a child in there somewhere.” The initiative’s efforts embrace anyone seeking liberation through creativity, regardless of age. Music, visual art and other projects initiated by Project Creo provide hope for Ecuadorian “children” on both individual and societal levels.
— Emily Walthouse
Sources: ASTEP 1, Project Creo, Youtube
Photo: Project Creo