Ahmed Helmy is an Egyptian actor, comedian and TV personality. Best known for his work in films such as “Molasses,” “Zaki Chan” and “Scarecrow,” Helmy is famous throughout Egypt and the Middle East, with more than 15 million followers on Instagram. Furthermore, he has served as a popular judge on Arabs Got Talent and a Samsung ambassador. While he is beloved for his acting skills and charisma, Helmy’s work with UNICEF has also received positive attention from fans. In 2017, the actor was named an ambassador for the Egypt branch of the charity. In June 2021, Ahmed Helmy became the UNICEF regional ambassador for the Middle East and North Africa.
Social Media Campaigns on Childhood Development Issues
As UNICEF’s Egypt ambassador, Helmy participated in a number of social media projects, such as the #FightUnfair campaign. #FightUnfair sought to draw attention to issues impacting Egyptian youth, such as poverty and child labor. Another campaign that Helmy participated in was the #EarlyMomentsMatter movement, which highlighted the importance of early childhood development and establishing healthy parenting habits early in a child’s life. The campaign was widely successful and featured other famous UNICEF ambassadors, such as David Beckham.
Helmy’s work with UNICEF has often involved his own family, as his wife, actress Mona Zaki, is a UNICEF Egypt ambassador herself. Together, the couple made videos discouraging violent forms of disciplinary action toward children. A collaboration between UNICEF, The National Council for Childhood and Motherhood (NCCM) and the European Union allowed the campaign to reach more than 80 million people.
Visiting Refugee Children
In addition to social media campaigns, Helmy’s humanitarian work included visits to communities served by UNICEF. For example, in November of 2018, the actor visited Syrian refugee children at Za’atari Refugee Camp in Jordan. At the camp, UNICEF supports the quality education of more than 19,000 children. Following the visit, Helmy reflected on the experience, saying, “By ensuring every child can receive an education, healthcare, clean water and access to spaces where they feel protected and nurtured, UNICEF is giving vulnerable children hope for a better future, one where they can truly fulfill their potential.”
Helmy’s New Role as Regional Ambassador
In his new role as the UNICEF regional ambassador for the Middle East and North Africa, Ahmed Helmy hopes to continue to help children reach their potential. Specifically, he plans to focus on standing up for children’s rights and promoting awareness of early childhood development issues. Helmy’s work with UNICEF is an example of a celebrity harnessing their social influence for good. In his new role, Helmy has the potential to promote even more positive social change for the many children impacted by UNICEF’s work.
– Nina Lehr
Photo: Wikimedia Commons