The Power of Half a Dozen
If you looked at the sample call report that
political leaders receive each week you
know that anyone making the call can
instantly get an issue noticed by their
congressional leader. You probably also
noticed that congressional leaders receive
surprisingly few calls and an issue receiving
a handful of calls can really get noticed.
Mobilizing as few as seven people to support
a poverty-reduction bill can often get the
political leader to support that bill.
If you looked at the sample call report that
political leaders receive each week you
know that anyone making the call can
instantly get an issue noticed by their
congressional leader. You probably also
noticed that congressional leaders receive
surprisingly few calls and an issue receiving
a handful of calls can really get noticed.
Mobilizing as few as seven people to support
a poverty-reduction bill can often get the
political leader to support that bill.
Build your Tribe: Secrets of the
World's Greatest Mobilizers
1. Make it Simple: Watch me call. Now
you try. Here are your congressional leaders
numbers. Put them in your cellphone and
call once a week.- If you make it easy
people will do it.
2. Go Forth and Multiply: Bring the
knowledge to anyone and everyone. The
more people you teach to call, the more
people will be calling.
3. Buzz, Buzz, Buzz: People usually have
to hear about something a few times before
they actually take action. Follow-up is key.
4. Be Passionate: It's incredibly
empowering to realize that anyone making a
30-second call can instantly get an issue
noticed by a political leader. Convey that
enthusiasm when you're encouraging people
to call.
5. Know Why People Don't Call:
have about calling. Be sure to address these
and read the FAQ's for answers.
World's Greatest Mobilizers
1. Make it Simple: Watch me call. Now
you try. Here are your congressional leaders
numbers. Put them in your cellphone and
call once a week.- If you make it easy
people will do it.
2. Go Forth and Multiply: Bring the
knowledge to anyone and everyone. The
more people you teach to call, the more
people will be calling.
3. Buzz, Buzz, Buzz: People usually have
to hear about something a few times before
they actually take action. Follow-up is key.
4. Be Passionate: It's incredibly
empowering to realize that anyone making a
30-second call can instantly get an issue
noticed by a political leader. Convey that
enthusiasm when you're encouraging people
to call.
5. Know Why People Don't Call:
- "I'm nervous about calling."
- "I don't know who my political
leaders are." - "Does calling really matter."
- "I'm not sure what to say."
have about calling. Be sure to address these
and read the FAQ's for answers.
How many people can
you mobilize to make
weekly Hero Calls?
Who are your people?
How big can you make
your tribe?
you mobilize to make
weekly Hero Calls?
Who are your people?
How big can you make
your tribe?
4 Ways to Mobilize Your People
in the Next 30 Minutes
1. Email: Send them a link to the Call
Congress section. Let them know your
trying to see how many people you can
mobilize and see if they want to make a call
and join your mobilization campaign.
2. Social Networking: Ditto from the
email strategy (Links: MySpace, Facebook,
YouTube).
3. Call: People receiving both a call and
email from you are highly likely to follow
your lead and take action.
4. In-Person: Who's home, at the office,
nearby, wherever you are right now try
engaging those around you in the process.
in the Next 30 Minutes
1. Email: Send them a link to the Call
Congress section. Let them know your
trying to see how many people you can
mobilize and see if they want to make a call
and join your mobilization campaign.
2. Social Networking: Ditto from the
email strategy (Links: MySpace, Facebook,
YouTube).
3. Call: People receiving both a call and
email from you are highly likely to follow
your lead and take action.
4. In-Person: Who's home, at the office,
nearby, wherever you are right now try
engaging those around you in the process.
The Need: 1,000 people nationally who call
their congressional leaders every week in
support of poverty-reduction legislation.
Your Role: Be one of the 1,000 and recruit
as many people as possible.
their congressional leaders every week in
support of poverty-reduction legislation.
Your Role: Be one of the 1,000 and recruit
as many people as possible.
